27 Quotes by Steve Jobs to fire your imagination

If you’re looking for quotes by Steve Jobs, dear reader, I’ve got some excellent ones here for you, today.

Steve Jobs was an American entrepreneur best known as the driving force behind the success of Apple Inc. Together with Steve Wozniak, he was a pioneer of the microcomputer revolution of the 1970s and 1980s.

Famously, he dropped out of college and proved, if proof were needed, that you don’t necessarily need qualifications or a college degree to make an impact and leave a genuine legacy to the world.

What you need is passion and a desire to do something well and to do it better than everyone else. And Steve Jobs had that in spades.

Sadly, Steve Jobs died, far too early, at age 56 on October 5, 2011. His death was due to respiratory arrest related to the pancreatic neuroendocrine tumour for which he was being treated at the time.

However, his influence on business and technology was enormous and his ideas resonate with people to this day.

In my opinion, he was one of life’s great thinkers, and I think his views on life and work are worth reflecting on.

So here are 27 quotes by Steve Jobs that I think are worth a few minutes of your time.

Read them; reflect on them. And then consider your life and where you’re going. Are you living your life with passion, or are you just going through the motions?

As Steve Jobs implied, our time is precious. We must live our own lives in our way. And we cannot be defined by how other people think we should be. We must be ourselves.

Quotes by Steve Jobs in Video


Quotes by Steve Jobs (1-10)


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Quotes by Steve Jobs (11-20)


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Quotes by Steve Jobs (21-23)


Quotes by Steve Jobs (24-27)


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33 life lessons learned that are best learned early

Life lessons learned for most of us are learned the hard way. Here are 33 of those lessons that are best learned as early as possible, ideally in your teens or early 20s.

LIFE LESSONS LEARNED
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Life lessons learned:

1. On experiencing life:

Wherever you are, be there. Be present and experience the moment. You’ll remember moments with friends and family all your life, whereas you’re unlikely to remember social media posts moments after you’ve read them. No experience beats having a good laugh with your friends and family.

2. On making choices:

As an adult, you’re free to make your own choices but you must accept any consequences that follow. A wise adult learns to make good choices because the choices you make will dictate the quality of the life you lead. Your choices matter. Make too many bad ones and your life experiences won’t be very good at all.

3. On the future (1):

Where you’re going is more important than where you’ve been. The past was a series of lessons to be learned. The future is where you’ll spend the rest of your life. You can’t change the past but your future has yet to be written, and you’ve got the pen.

4. On the future (2):

The future is an endless stream of opportunities that you can choose to seize, or not. However poor your past may have been, that doesn’t mean you can’t seize new opportunities and exploit them to your own advantage. You can, with determination and hard work. And, never let anyone discourage you from having a go. Better to try and fail than to spend your life wondering what might have been

5. On asking questions:

Intelligent people ask questions. So, never be afraid to ask questions when you don’t understand something, or when you need clarification. Better to appear a fool momentarily than remain a fool permanently.

6. On attitude:

The greatest disability in life is a bad attitude. If you’ve got one you’d better change it, if you want your life to improve. Attitude matters. An average person with a positive attitude makes a much better employee than a genius with a chip on his or her shoulder.

7. On fairness:

Life isn’t fair. It never has been and it never will be. We’re all dealt a set of cards in life, and all we can do is play that hand as best as we can. We could get angry about the unfairness of it all or we can just get on and make the best of what we have. The latter approach is much easier on our nerves, in my experience.

8. On bullying:

When you’re having fun at someone else’s expense, remember it may be fun to you, and you may not mean any harm, but for the other person the impact of such an experience can be humiliating, upsetting, and it can cause significant, lasting and often permanent psychological damage to that person. So remember, it isn’t fun at all if it isn’t fun for the other person. If it isn’t fun for them, it’s just bullying. And if you’re bullying, you’re not being cool, you’re being nasty.

9. On judging others (1):

You’re free to judge others if you’re sure that you’re perfect in every way. If you conclude that you’re not quite perfect then why would you expect others to be?

10. On judging others (2):

For everyone, life is a struggle. No one is without problems, despite any external signs to the contrary. We just have to keep going for it’s the only way. Life goes on and we must too. If you’ve not walked two miles in someone else’s shoes, you’re not in a position to judge them. So, don’t.

11. On authenticity:

Authenticity is simply being who you are and not trying to be who you think you should be or who you think you’re expected to be. People will respect you for being who you are. An original is always better than a fake.

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12. On trust:

Trust takes years to build and seconds to break. And once broken the way you’re seen by others will never be quite the same again. Trust is a valuable commodity. Protect it.

13. On reputation:

Never underestimate the importance of your reputation. And if you wouldn’t be happy to read something about yourself on the front pages, don’t do it.

14. On communication:

If you want to tell anyone anything, speak softly and you’ll find that they’re much more likely to listen to you.

15. On success:

No one can ever be a failure but everyone can be a success. Failure is not a person it’s just an outcome you didn’t want. It’s also an opportunity to try again with greater knowledge and experience. Everyone can achieve some degree of success if they believe in themselves, they’re determined and they’re willing to work hard.

16. On priorities:

We all have the same amount of time. 168 hours a week. It’s how we choose to use it that dictates whether we achieve anything significant or not. Time is a resource, pure and simple. So, decide on your priorities and allocate your time accordingly. And just because someone wants a piece of your time, doesn’t mean you’re obliged to give it to them. If it’s not a priority, nor an obligation, just say NO.

17. On watching television:

Few people seem to recognise this but there’s a significant cost to watching television. Not the cost of purchasing the television set or any cable or satellite subscriptions you may have. The real cost is the opportunity cost of your time. That is the time you spend watching television. Time is money and you could be doing something more profitable with your time. Learning something new perhaps or running your own little income-generating side hustle.

18. On qualifications (1):

Most of the work done by most people in life doesn’t require a college degree at all. If you have one that’s great but stay humble. A motivated individual with common sense and decent reading, writing and arithmetic skills can succeed in life without one.

19. On qualifications (2):

You may need a college degree to work for an employer but you don’t need one to work for yourself. If it’s your business, you make the rules.

20. On qualifications (3):

Plenty of people graduating from Harvard will end up working for people who didn’t. So, stay humble. Studying at a top university is no guarantee for career success, nor does it guarantee wealth. A Harvard, Oxford, or Cambridge degree may look good on your CV but five years after graduation the only thing that will matter is what you’ve achieved in the workplace since.

21. On experience:

Doing is by far the best way to learn. The classroom is useful, of course, but nothing beats doing and learning from your mistakes. Making mistakes will teach you lessons that you’ll never forget. And learning from your mistakes will give you that valuable commodity known as experience. Knowing the theory is useful, whereas having experience is essential.

22. On employability:

You don’t sell who you are. You sell what you can do and the value you can add. Every job is about doing stuff for other people and delivering results. What is it you can do and what can you confidently deliver? Before you go for any job interview, make sure you have answers to these questions and make sure you can give examples of stuff you’ve delivered on previous occasions.

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23. On work (1):

Employers can quickly replace you with someone just like you and you’ll be forgotten quickly. So be professional in carrying out your duties, of course, but not at the expense of your interests or those of your loved ones.

24. On work (2):

Make sure you take good care of yourself. Employers will take everything you give and a bit more besides but if you died tomorrow your job would be posted online before your obituary. You’ll be replaced within days and the memory of your presence won’t last long.

25. On making money:

To make money you have to be doing stuff for other people. To make a serious amount of money you have to be doing stuff for multiple people simultaneously, even when you’re asleep. Sounds impossible but it can be done. For instance, serving the many with your digital products, sold online, can lead to great wealth.

26. On sales:

Successful selling is not about tricking people into buying something they don’t need. The art of selling is in proactively finding customers who’ve got problems for which your products can provide the ideal solution. If you can offer solutions to problems, you’ll find customers in need of what you have to sell. Find the right customers and a good product will sell itself.

27. On change (1):

It’s easier to remain as you are than it is to change but unless you change your life will not improve. Embracing change is hard but it is well worth the effort.

28. On change (2):

For things to change, you have to change. For things to get better, you have to get better. You can become more than you are but it won’t happen by accident. It all starts with you saying, I can; I will; and I won’t stop until I get there. And you must make any changes necessary.

29. On finding a life partner:

You’ll find, as you go through life, that Mr or Miss Perfect doesn’t exist. If you’re looking for a life partner, find someone whose faults you can live with. Yes, you’ll need to enjoy each other’s company. And yes, you’ll need to have things in common. However, everyone you meet will have faults of their own, even if they’re not immediately apparent.

30. On children (1):

When you have young children they need your attention much more than your mobile phone does. Your children should be your priority, particularly in the early years. You’re their role model. Be a positive role model and give them all the attention they deserve. The years pass quickly and your children, good or bad, are your legacy to the world.  Social media can wait. Anything less is simply a disservice to your child.

31. On children (2):

Children need continuity and they need boundaries. They need to be brought up with a set of values too. Fail to give them those things and you fail as a parent. Materialism is no substitute for the things that matter most.

32. On your social life:

You’ll never fit into every social group, nor should you try. Just focus on finding a group of people that are right for you. In other words, find your tribe. People that are welcoming to you, with interests like yours and personalities that appeal to you. It’s better to be in the company of people that appreciate your company, rather than trying to fit into groups that don’t want you there at all.

33. On experts:

There are plenty of people referred to as experts whose ideas and recommendations can prove to be stupid beyond belief. Listen to experts by all means but then use your own judgement. Don’t be fooled by people, just because they’ve got an impressive job title. If your instinct says they’re wrong, have the courage of your convictions and act accordingly. Just because an ‘expert’ said it, doesn’t mean you have to accept it.

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How can I improve my self-discipline?

If you’ve been asking yourself, “How can I improve my self-discipline?” this article is for you.

Self-discipline is a key skill for reaching your goals and finding success in life. It helps you stay on track, avoid distractions, and progress even when you don’t feel motivated.

Many people struggle with self-discipline at times. That’s not unusual.

It’s normal to face challenges when trying to build new habits or break old ones.

However, the good news is that self-discipline can be strengthened like a muscle through consistent practice and the right strategies.

  • Setting specific, achievable goals helps build self-discipline and motivation
  • Creating a structured daily routine supports consistent progress toward objectives
  • Breaking tasks into smaller steps makes it easier to overcome procrastination and stay disciplined
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Self-discipline is a key skill for personal growth and success. It helps people reach their goals and overcome challenges. Learning about self-discipline can make it easier to put into practice.

Self-discipline involves using mental resources to control thoughts and actions. It requires self-awareness and the ability to delay gratification.

People with strong self-discipline can resist temptations and stay focused on long-term goals.

Brain scans show that self-discipline activates the prefrontal cortex. This area manages planning and decision-making. Regular practice can strengthen these neural pathways over time.

Willpower is like a muscle that can be trained and improved. But it can also get tired, leading to ego depletion. This happens when mental energy runs low after extended use.

Setting clear goals is vital for self-discipline. Goals give direction and motivation. They help people stay on track when faced with distractions or setbacks.

Effective goals are: • Specific • Measurable • Achievable • Relevant • Time-bound

Writing down goals makes them more concrete. Breaking big goals into smaller steps makes them less daunting. Regular progress checks help maintain momentum and allow for adjustments.

Common obstacles to self-discipline include:

  1. Lack of clear goals
  2. Poor time management
  3. Procrastination
  4. Negative self-talk
  5. Environmental distractions

Recognizing these barriers is the first step to overcoming them. Self-awareness helps identify personal weak spots. Some people struggle with social media distractions. Others find it hard to say no to social invitations.

Developing strategies to address specific obstacles can boost self-discipline. This might involve using website blockers or creating a dedicated workspace.

Self-discipline is a skill that can be improved through practice and effective techniques.

By setting clear goals, developing consistent routines, and managing time wisely, anyone can enhance self-control and achieve more.

Setting clear goals is crucial for building self-discipline. Start by defining specific, measurable objectives. Break larger goals into smaller, manageable tasks. This approach makes progress easier to track and boosts motivation.

Prioritize consistency over intensity when working towards goals. Small, daily actions often lead to better results than sporadic bursts of effort.

Write down goals and review them regularly. This helps maintain focus and commitment.

Use SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound.

For example, instead of “exercise more,” set a goal like “jog for 20 minutes three times a week for the next month.” This clarity makes it easier to stay disciplined and track progress.

Consistency is key to building self-discipline.

Create daily routines that support goals and promote good habits. Start small and gradually increase commitments as discipline improves.

Establish morning and evening routines. These bookend the day with structure and set a positive tone. Include activities like meditation, exercise, or reading to reinforce disciplined behavior.

Practice self-control regularly in small ways. This strengthens willpower for bigger challenges. For instance, make the bed every morning or always put dishes away immediately after meals.

Track progress using a habit tracker or journal. This visual record of consistency can be motivating and help identify areas for improvement.

Time-blocking is an effective strategy for improving self-discipline.

It involves scheduling specific tasks for set periods, reducing distractions, and increasing focus.

Start by listing daily tasks and estimating how long each will take. Assign each task to a specific time slot in the day. Be realistic about timing and include breaks.

Use a digital calendar or planner to create time blocks. Color-code different types of activities for easy visualization. Stick to the schedule as much as possible, but allow some flexibility for unexpected events.

Remove distractions during focused work periods.

Turn off notifications, close unnecessary browser tabs, and find a quiet workspace. This helps maintain discipline and improves productivity.

Review and adjust time blocks regularly. Learn from experience to create more accurate and effective schedules over time.

Self-control is a skill that can be strengthened through practice and specific techniques. It plays a key role in achieving goals and resisting temptations.

Start small to build your self-control muscle. Pick one habit to change at a time. This could be eating healthier or exercising more.

As previously stated, you must set clear, achievable goals.

Write them down and track your progress daily. This helps keep you accountable.

Create a routine and stick to it. Regular habits reduce the need for willpower by making good choices automatically.

Get enough sleep. Lack of rest can weaken self-control. Aim for 7-9 hours of sleep each night.

Practice mindfulness. Even 5 minutes of meditation daily can boost focus and self-regulation.

Use positive self-talk. Replace negative thoughts with encouraging ones. This builds confidence in your ability to resist temptations.

Visualize success. Picture yourself achieving your goals. This mental practice can strengthen resolve.

Practice cognitive restructuring. Challenge and reframe unhelpful thoughts that weaken willpower.

Plan for obstacles. Identify potential challenges and prepare strategies to overcome them.

Use “if-then” planning.

Create specific plans for how to act in tempting situations.

For example, “If I feel like skipping my workout, then I’ll go for a 10-minute walk instead.”

Building self-discipline often involves facing obstacles. Having strategies to deal with setbacks and create backup plans can help you stay on track.

To improve self-discipline, it’s important to identify common challenges. These may include procrastination, lack of motivation, or external distractions.

One effective strategy is to remove temptations. This could mean turning off phone notifications or clearing your workspace of distractions.

Setting small, achievable goals can help build momentum. Breaking larger tasks into smaller steps makes them feel less daunting.

It’s also helpful to track progress. Using a habit tracker or journal can provide motivation and highlight areas for improvement.

As suggested, practicing mindfulness can increase awareness of impulses and help resist them. Regular meditation or deep breathing exercises can strengthen this skill.

Having a backup plan is crucial for maintaining self-discipline when faced with unexpected challenges. It provides a safety net and keeps you moving forward.

Start by identifying potential roadblocks. Think about what might derail your efforts and plan how to handle these situations.

Create alternative routines. If your usual workout time is disrupted, have a quick home exercise routine ready.

Build a support network. Have friends or family members who can offer encouragement or help when needed.

Be flexible with your goals. If circumstances change, adjust your targets rather than giving up entirely.

Regularly review and update your backup plans. As you progress, new challenges may arise, requiring different strategies.

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Accountability partners and feedback play key roles in boosting self-discipline. These external supports can provide motivation and help track progress.

An accountability partner can greatly improve success rates for reaching goals. This person checks in regularly to ensure you’re staying on track. They offer encouragement and help you stick to your plans.

Choosing the right partner is crucial. Pick someone trustworthy and committed to your success. Set clear expectations together. Decide how often you’ll check in and what information you’ll share.

Use technology to stay connected. Apps and video calls make it easy to touch base, even from a distance. Share progress updates and discuss any challenges you face.

Implementation intentions can strengthen this partnership. Create specific “if-then” plans for potential obstacles. This prepares both you and your partner to handle setbacks.

Feedback is a powerful tool for improving self-discipline. It provides valuable insights into your progress and areas for growth.

Seek feedback from various sources. Ask friends, family, coworkers, or mentors for their honest opinions. Be open to both positive and negative comments.

Create a system for collecting feedback regularly. This could be through monthly check-ins or progress reports. Use surveys or questionnaires to gather specific information.

Act on the feedback you receive. Identify patterns in the comments. Use this data to adjust your strategies and behaviors. Celebrate your successes and learn from your mistakes.

Remember that feedback is a form of positive reinforcement. It can motivate you to keep pushing forward, even when things get tough.

Creating new positive habits is key to improving self-discipline.

Setting clear goals and taking small steps can lead to lasting change. By making specific plans and starting with easy actions, you can build momentum toward better habits.

Implementation intentions are detailed plans that specify when, where, and how you will act on your goals. They take the form of “If X happens, then I will do Y.” This approach makes it easier to follow through on good habits.

To create implementation intentions:

  1. Choose a specific habit
  2. Decide on a trigger (time, place, or event)
  3. Plan your exact response

For example: “If it’s 7.00 am, then I will meditate for 10 minutes in my living room.”

These plans reduce decision-making in the moment. They help people act on their intentions automatically, even when tired or stressed.

Starting small is crucial when building new habits. Baby steps make change less daunting and more achievable. They allow for quick wins, which boost motivation and confidence.

To take baby steps:

  • Break big goals into tiny, manageable actions
  • Focus on consistency rather than perfection
  • Gradually increase difficulty over time

For instance, to start exercising, begin with a 5-minute walk each day. As this becomes routine, slowly extend the time or add new activities.

Small, consistent actions can lead to significant changes over time. They help build the mindset and skills needed for larger challenges. By starting small, people can avoid overwhelm and create lasting habits.

Mindfulness and positive reinforcement play key roles in building self-discipline. These practices help increase self-awareness and create lasting behavioral changes.

Mindfulness helps people notice their thoughts and feelings without judgment. This allows them to make better decisions that support their goals. To practice mindfulness:

  • Take a few deep breaths when facing a challenge
  • Pay attention to the present moment
  • Notice physical sensations and emotions

Regular mindfulness practice improves focus and reduces stress. This makes it easier to stick to goals and resist temptations.

People can start with short 5-minute sessions and gradually increase the time. Consistency is more important than length.

Positive reinforcement helps build new habits by rewarding good behavior. This creates a positive association with self-discipline.

Some ways to use positive reinforcement:

  • Celebrate small wins
  • Treat yourself after completing a difficult task
  • Track progress and acknowledge improvements

It’s important to choose rewards that don’t undermine goals. For example, someone trying to eat healthier shouldn’t use junk food as a reward.

Positive self-talk also reinforces good habits. People should praise their efforts and progress, not just the results.

self-discipline

Self-discipline is a skill that can be improved through various strategies and techniques. It offers numerous benefits and can be applied in many areas of life.

Setting clear goals is key to staying disciplined. Break big goals into smaller, manageable tasks. Use a planner or app to track progress and stay organized.

Practicing patience is crucial. Remember that building discipline takes time and effort.

Students can improve self-discipline by creating a structured study schedule. They should set specific times for homework and stick to them.

Using rewards for completing tasks can boost motivation. Students might treat themselves to a fun activity after finishing an assignment.

Self-discipline helps people achieve their goals more effectively. It leads to better time management and increased productivity.

Improved self-control can result in healthier habits and lifestyle choices. Self-disciplined individuals often experience less stress and greater self-confidence.

Waking up early consistently to exercise before work shows self-discipline. Sticking to a healthy diet and avoiding junk food is another example.

Saving money regularly instead of making impulsive purchases demonstrates financial self-discipline. Completing household chores on schedule also reflects good self-discipline.

Setting clear, realistic goals is an effective technique. People should align these goals with their personal values.

Removing distractions from the environment can help maintain focus. Creating routines and habits around desired behaviors reinforces discipline over time.

People with ADHD can benefit from using visual aids like calendars or task lists. Breaking tasks into smaller, more manageable steps can make them less overwhelming.

Establishing a consistent daily routine can provide structure. Using timers for tasks can help with focus and time management.

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29 exclusive favourite quotes to inspire you

Your favourite quotes can be such a source of inspiration, especially when we’re feeling a little down. When everything’s not quite going how we’d like, it’s helpful to reflect on the wisdom of successful people.

Successful people weren’t always successful. They started as ordinary people with a dream and a determination to follow that dream and take it as far as they could.

In getting to where they are, they’ll have met many obstacles along the way, and at times, they, too, will have felt a little down.

No one has it that easy. The only difference is that successful people keep going. They never give up.

Successful people make sure they have a source of inspiration for when they need it. They always have something to lift them when times get tough.

When feeling a little down, I love to reflect on inspirational quotes. I love them.

Here are 29 of my favourite quotes that inspire me when I need a lift.

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Here’s a truly brilliant don’t quit poem to inspire you

If you’re looking for a ‘don’t quit poem’ to inspire you, I have a brilliant one for you.

Many people aspire to success, but it can be hard to keep going.

You want success, but do you want it badly enough to pay the price?

Yes, of course. There’s always a price to be paid.

More importantly, the price must always be paid first.

That price is not necessarily paid in money. Usually, the price is paid in blood, sweat, and tears.

How often do people quit when they would have achieved their goal with a little more effort or a few more steps?

I have no scientific data to support my conclusion, but I suspect it happens frequently. Wouldn’t you agree?

Certainly from anecdotal evidence I have, from talking to people I know, this is the case.

People start on a project or goal with enthusiasm. They think it’s all going to be easy. Then it proved to be a bit harder than they imagined, so they quit. Is that an experience to which you can relate, dear reader?

We must all accept that nothing worth having is ever easy to gain. As I said, there’s a price to be paid.

Nevertheless, people do succeed all the time. So if other people can succeed, why not you?

To inspire you when the challenge gets hard, here’s a memorable and thought-provoking poem by the late Robert Service, the so-called ‘Bard of the Yukon’. It’s called The Quitter and it’s reprinted here to inspire you today.

Don’t Quit Poem

 

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Why an investment in knowledge pays dividends

Today I want to explain why an investment in gaining knowledge is important and should be considered seriously.

You don’t get paid for the hour; you get paid for the value you put into the hour. Everyone must understand that important distinction, dear reader.

You get paid for the value you add.

The more value you can add, the more you’ll get paid over time.

It’s really that simple.

If you can solve problems for people with the skills you’ve got, then you can earn an excellent living.

The question is, what underpins your skills and your ability to add value? The answer to that question would be knowledge, of course.

Knowledge comes from learning, and learning is a lifelong process.

Learning is an investment

The quote at the top of this post from the venerable Benjamin Franklin reminds us of the importance of learning. Learning is an investment in ourselves.

We all have an enormous capacity to consume and retain knowledge in our heads, and that knowledge is then a currency with which we can trade. The more knowledge we have, the more value we can add.

When it comes to investing, nothing will pay you a better dividend than making sure you have a good education. And I stress that it’s a lifelong process. It doesn’t end when you leave school or college.

And it’s not about whether or not you went to college or university. Important as they may be, learning can be achieved in many ways.

Self-education is the best education

Knowledge can be gained through reading books, listening to audio and video tutorials, and challenging yourself to master anything that appeals to you.

Learning from hands-on experience, making mistakes, and learning the lessons you can take from any mistakes you’ve made.

In particular, if you want to master the game of money and all matters financial, then you need to become a seeker of financial knowledge and know-how.

You need to become a reader and a keen student of finance. To be successful in investing, of course, you need to know what you’re doing. You need financial education.

The price of ignorance

If you think that education is expensive, then think again. The price of ignorance is far greater.

Ignorance can prove to be very costly indeed. And that’s true in every aspect of your life.

Getting an education may seem expensive, but it’s nowhere near as expensive as ignorance.

So, if you’re not already, become a reader.

The investment in yourself is well worth the effort, and it’ll pay you a handsome dividend.

As the late, great Jim Rohn once said:

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How to sell anything to anybody and make money

Selling is a subject that often gets a bad name. Some people even look down on those who make their living by selling.

However, we’re all trying to sell something all the time. Even if it’s just the skills we have or a service we can provide. Let’s face it, if we’re to make a living, we must sell something. If you think about it, I’m sure you’ll agree, dear reader.

Learning the art of successful selling is very important. Everyone should hone their selling skills, even if it’s just to sell themselves effectively.

Selling is a process, and by learning a few simple techniques, you can improve your ability to sell.

So what are these techniques?

How to sell anything to anybody

1. Know your product:

Ultimately, it’s all about the product.

If you want to sell anything successfully, you must know your product. You must believe in the product too.

That product has to be something that you would buy yourself.

You need to know the product in detail. You need to know the features and benefits. You must be able to explain the advantages and the disadvantages.

Then you need to know all about your competitors’ products that your customers could buy as an alternative to your own.

This is important if you are to position your product against that of the competition and counter any reasons given by your customers as to why they might be reluctant to buy from you.

You need to be able to talk about your product favourably, relative to any other options that may be available to your customer.

2. Know the problem your product solves:

Ultimately, every product must solve a problem for the customer. A product must make the customer’s life easier in some way.

If a product doesn’t solve a problem for the target customer, why would they buy it? Why would any customer part with their money unless the product made their life easier?

So it’s simple. You must have a good understanding of the problem or problems for which your product can be an excellent solution.

And you must be able to explain this in simple, straightforward language.

3. Capture buying intent:

Cold-calling is the most inefficient and soul-destroying sales approach there could possibly be. Phoning or door-stepping people and saying, “Want to buy this?” will have a low success rate.

The key to successful selling is capturing warm sales leads. In other words, you must capture buying intent.

If a customer walks into a shirt shop, then you know they’re looking for a shirt, and therefore you have a very good chance of selling them one.

So find ways to engage people who are actively looking for something like the product you are selling.

To do this, you’ll need to ensure that your customers and potential customers have visibility of your product.

You must raise awareness of the product, as well as the features and benefits and the value it offers. You must create desirability too.

4. Know the customer’s needs:

Your product should have a target customer. You must know the sort of person for whom the product offers an ideal solution.

In other words, you must know who the product is aimed at and what their needs are likely to be.

To understand the customer’s needs, you may need to ask some questions first.

For instance, using the shirt-selling example again, a customer may be looking for something to wear for a formal occasion, or perhaps they’re looking for something more casual. You want to ensure that the shirt you sell them is right for their needs.

So you must identify the ways in which your product will satisfy the customer’s needs because, if you make a sale, you want the customer to feel they’ve got exactly what they wanted.

You want to ensure that they get a good buying experience. You certainly don’t want them to feel like they’ve been cheated in some way.

5. Build trust with the customer:

Trust matters, particularly when selling big-ticket items.

Customers need to feel that they can trust you to deliver a quality product and provide excellent after-sales service.

Far too often, people pay good money only to be let down. So naturally, they’re wary of salespeople, particularly when high-value products and services are involved.

Take the time to build trust with customers and reassure them that they will get what they’re paying for, and, should there be any problems at all, you will be there to ensure any such problems are resolved quickly and efficiently and at no cost to the customer.

Building trust with customers will pay dividends.

6. Sell the benefits:

You don’t sell the product to the customer; you sell the benefits and the problems that it solves.

In what ways will your product improve the customer’s life?

In what ways will your product potentially be an answer to the customer’s prayers?

In what ways does your product offer excellent value for money?

You don’t have to be the cheapest on the market, but you must convince a customer that it makes sense to buy your product rather than simply going for the cheapest product on the market.

Customers won’t part with their money unless they believe your product will add value to them somehow.

7. Know why your product is their best option:

Now, dear reader, if you’re in business, I’m sure I don’t need to tell you that it’s a highly competitive world out there.

Put simply, today’s customers have plenty of options.

You must be able to convince a customer as to why your product is their best option.

If you’ve got a good story to tell about your product, you can stimulate the customer’s interest.

And once you’ve got the customer interested, you can gently apply pressure to close the sale.

And don’t be shy when it comes to applying pressure gradually.

Business is business, and if you don’t close the sale, you can be sure that someone else will.

There’s an art to knowing how much pressure to apply, of course.

You shouldn’t push too hard because that can result in a negative reaction from the customer.

It can also leave customers feeling like they’ve been sold something they didn’t need.

If that happens, you’ve made a sale but lost a customer. That’s counter-productive.

The last thing you want is an unhappy customer because they’re likely to tell a lot of people about a bad experience.

Bad publicity and customers badmouthing you can hurt your business if you’re not careful. I’m sure you know that, but it’s worth repeating.

Conclusion:

No business or individual can succeed without making sales.

If it’s your job to sell, then you’ve got to sell. And if you don’t sell, you’ve failed. Simple!

If you don’t make sales and meet your targets, then the result is likely to be that you’ll lose your job very quickly.

Business can be an unforgiving environment, as I’m sure you’re only too well aware, dear reader.

No company can afford the luxury of having people on the payroll who don’t deliver the results for which they are paid.

And let’s face it, we’re all paid to deliver results.

In order to sell, the question to which you must have the perfect answer is:

If you’ve got a good answer and you’ve targeted the right customer with buying intent, then you’ve got a good chance of making a sale.

You also want to be confident that you can leave the customer feeling that in exchange for the money they’ve spent, they’ve received good value and a good buying experience.

So learn the art of successful selling. It will pay you a handsome dividend.

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You’ll be helping your friends, and you’ll be helping me too. So you really can make a difference to the lives of others.

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35 one-liners about life that will raise a smile

ONE-LINERS ABOUT LIFEI love one-liners about life. The one I love most has to be the following:-

Life? Don’t talk to me about life!

Older readers may remember that this was the expression made famous by Marvin the Paranoid Android in Douglas Adams’ classic novel, The Hitchhiker’s Guide to the Galaxy.

I’m sure we’ve all shared Marvin’s sentiment occasionally when we experience life’s more challenging moments.

However positive we are, life can get the better of us sometimes.

So here are some one-liners about life that are guaranteed to raise a smile or two, as I’m sure at least some of them will resonate with readers.

Life can be absurd at times and it’s difficult on occasions to believe the evidence of our own eyes and ears.

Nevertheless, our aim must be to remain positive and to do that we must learn to laugh at life and ourselves.

Don’t take it all too seriously.

Just laugh as much as you can and that is the perfect counter-balance to Life’s absurdities.

Start now by laughing at all these one-liners which I’ve collected together to amuse and entertain you, dear reader.

One-liners about life (1-20):

  1. Artificial intelligence is no match for natural stupidity.
  2. Life is a terminal disease.
  3. Youth is wasted on the young.
  4. A clean house is a sign of a misspent life.
  5. Depression is merely anger without enthusiasm.
  6. It is much easier to apologize than to ask permission.
  7. We never really grow up we only learn how to act in public.
  8. Being a hypochondriac could save your life one of these days.
  9. Any room is a panic room if you’ve lost your phone in it.
  10. Health is merely the slowest possible rate at which one can die.
  11. I didn’t say it was your fault. I said I was blaming you.
  12. He who smiles in a crisis has found someone to blame.
  13. I’m really good at stuff until people watch me do that stuff.
  14. Experience is something you don’t get until just after you need it.
  15. By the time a man realizes that his father was right, he has a son who thinks he’s wrong.
  16. Women might be able to fake orgasms, but men can fake a whole relationship.
  17. Just because a road’s well-trodden doesn’t mean it leads anywhere worth going.
  18. As soon as you’re doing what you wanted to be doing, you want to be doing something else.
  19. Stealing ideas from one person is plagiarism but stealing ideas from many people is research.
  20. How is it that one careless match can start a forest fire but it takes a whole box to start a campfire?

One-liners about life (21-35):

  1. We live in a society where pizza gets to your house faster than the police.
  2. You might as well laugh at your problems because everyone else does.
  3. God must love stupid people because he made so many of them.
  4. Dolphins are so smart they can train people to stand at the edge of the pool and throw fish at them.
  5. If I was doin’ any better, I’d have to hire someone to help me enjoy it!
  6. Behind every angry woman is a man who has absolutely no idea what he did wrong.
  7. How is it that I always seem to buy the plants without the will to live?
  8. The shinbone is a device for finding furniture in a dark room.
  9. I thought I wanted a career but I realize now that I just wanted a decent income.
  10. Love is telling someone to go to hell and worrying about them getting there safely.
  11. Women will never be equal to men until they can walk down the street with a bald head and a beer gut, and still think they’re sexy.
  12. Why is it that most nudists are people you wouldn’t want to see naked?
  13. No one is in charge of your happiness, except you.
  14. Some people will appreciate it others will be irritated by it. Either way, you win.
  15. The pain you feel today will be the strength you feel tomorrow.

one-liners-about-lifePlease share with your friends:

So dear reader, did any of these one-liners about life make you smile?

I hope so.

However, there are plenty more laughs for you if you click on the links below. You’ll find plenty of smiles to amuse you.

And if you’ve enjoyed what you’ve read here then please share this post with your friends on social media. When you share, everyone wins. It’s always a good idea to pass on the smiles.

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Here’s why the only disability in life is a bad attitude

the only disability in life is a bad attitudeHave you experienced a lot of adversity in your life dear reader?

Maybe you’re feeling a little bit sorry for yourself?

Life hasn’t been fair to you recently, possibly?

If life’s unfair, you might feel that you’re entitled to have a bad attitude. Everyone’s doing fine but you, so why shouldn’t you let the world know that you’re not happy, right? We all feel that way occasionally, don’t we? I do, that’s for sure.

However, if you’re trying to get people on your side with a negative attitude then you really should think again. No one will be joining you at the pity party. You won’t find anyone that is sympathetic to a bad attitude, trust me.

If there’s one genuine disability in life it’s a bad attitude.

It’s a fact that negativity never impresses anyone, ever. Other people have got enough problems of their own.

It doesn’t get people on your side, it will simply alienate them. You’ll be pushing them away rather than gathering their support and winning hearts and minds.

Life isn’t fair. If never has been and it never will be. That’s a fact, unfortunately.

You’ll find that life doesn’t care about what you want. It doesn’t care about what anyone wants.

It doesn’t care about any sense of entitlement you may have.

Nor does life care that you feel that you should have a bigger piece of the pie.

In my experience, life is what you make it. Nothing happens by accident unless you’re very, very lucky. And no one is that lucky consistently.

The life you enjoy or don’t enjoy will be defined by your attitude.

It’s not about what happens to you. Stuff happens to us all.

Yes, it’s true, some people bear a greater share of life’s challenges than others. However, ultimately, your life will be defined by how you respond to everything that happens to you.

Positive beats negative:

Attitude is everythingNo matter how tough life gets, a positive attitude will take you further than a negative one ever will.

A positive attitude is the most powerful response to life’s misfortunes.

It says you can knock me down as many times as you like but you won’t keep me down. I will get up and I will keep getting up until I get to where I’m going.

Now that sort of attitude really does impress people.

Life responds positively to those with a positive attitude. I can tell you that from personal experience.

You’ll find that a positive attitude will always get people on your side. Show them that you can rise above everything life throws at you and you’ll have their respect.

In the embedded video included below, Matthew Jeffers, a senior acting major at Towson University in Maryland, provides us all with an inspiring message with the letter he wrote to the Baltimore Ravens, his favourite NFL team.

The letter was entitled “A Reason to Win” and it’s all the more impressive when considered against Matthew’s own struggles with Skeletal Dysplasia.

The ultimate lesson is that life’s not going to cut you any slack just because you’re feeling sorry for yourself.

Attitude is everything:

Yes, it’s true. Attitude is everything. If you believe you can, you will; if you believe you can’t, you won’t. It’s that simple.

Many people experience tough lives and however hard your life is there’ll be plenty of people out there whose lives are far tougher than yours. Many people experience disabilities of varying degrees of severity but actually, as Matthew Jeffers observes, the only real disability in life is a bad attitude.

So if you’re feeling a bit dispirited right now, take a good hard look at yourself and think about the positives you have in your life, rather than constantly focusing on the negatives.

This video will inspire you, so take a look at it now. It’s well worth a few minutes of your time.

The only disability in life is a bad attitude:

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25 Quotes by Adam Smith that will make you think

Today I thought exploring some quotes by Adam Smith would be interesting.

Adam Smith was a Scottish economist and philosopher who was a pioneer in the thinking of political economy.

He wrote two classic works, The Theory of Moral Sentiments (1759) and An Inquiry into the Nature and Causes of the Wealth of Nations (1776).

The latter, often abbreviated as The Wealth of Nations, is the first modern work that treats economics as a comprehensive system and as an academic discipline.

Adam Smith laid the foundations of classical free market economic theory, and he developed the concept of division of labour and expounded upon how rational self-interest and competition can lead to economic prosperity.

However, Adam Smith was a controversial figure in his day, and his general approach and writing style were often satirised by other writers such as Horace Walpole.

Nevertheless, he was an important figure, and his ideas are influential to this day. So, as always with successful people, it’s worth thinking about what he had to say.

So, here are 25 quotes by Adam Smith that will make you think.

I hope you’ll find them interesting and, please, do pass them on.

Quotes by Adam Smith (1-10):

  1. All money is a matter of belief.
  2. Every man lives by exchanging.
  3. There’s a lot of ruin in a nation.
  4. Happiness never lays its finger on its pulse.
  5. Mercy to the guilty is cruelty to the innocent.
  6. Individual ambition serves the common good.
  7. The real tragedy of the poor is the poverty of their aspirations.
  8. No complaint is more common than that of a scarcity of money.
  9. This is one of those cases in which the imagination is baffled by the facts.
  10. Never complain of that of which it is, at all times, in your power to rid yourself.

Quotes by Adam Smith (11-20):

  1. With the greater part of rich people, the chief enjoyment of riches consists in the parade of riches.
  2. What can be added to the happiness of a man who is in health, out of debt, and has a clear conscience?
  3. Man is an animal that makes bargains. No other animal does this. No dog exchanges bones with another.
  4. Labour was the first price, the original purchase, money that was paid for all things. It was not by gold or by silver, but by labour, that all wealth of the world was originally purchased.
  5. The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence.
  6. As soon as the land of any country has all become private property, the landlords, like all other men, love to reap where they never sowed and demand a rent even for its natural produce.
  7. I have never known much good done by those who affected to trade for the public good.
  8. All for ourselves, and nothing for other people, seems, in every age of the world, to have been the vile maxim of the masters of mankind.
  9. Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.
  10. It is not by augmenting the capital of the country, but by rendering a greater part of that capital active and productive than would otherwise be so, that the most judicious operations of banking can increase the industry of the country.

Quotes by Adam Smith (21-25):

  1. Virtue is more to be feared than vice because its excesses are not subject to the regulation of conscience.
  2. No society can surely be flourishing and happy, of which the far greater part of the members is poor and miserable.
  3. The propensity to truck, barter and exchange one thing for another is common to all men, and to be found in no other race of animals.
  4. It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.
  5. Great ambition, the desire of real superiority, of leading and directing, seems to be altogether peculiar to man, and speech is the great instrument of ambition.

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You did? I hope so anyway.

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