Self-promotion and why it matters

Self-promotionThe idea of self-promotion is something with which many readers will feel slightly uncomfortable.

Perhaps it leaves you feeling a slight sense of unease dear reader; the idea of ‘blowing your own trumpet’ and making sure that others know all about what you have to offer?

By self-promotion I am referring to personal visibility, particularly in the office or workplace.

Does personal visibility really matter that much, you may ask?

Well that depends on how you think about it really.

If you’re happy to plod along and just accept whatever life decides you should have then it probably doesn’t matter much at all.

However if success is your aim or if you want to enjoy more of what life can offer then personal visibility is essential.

How can you be a solution to my problem if I don’t know you exist? How can I possibly know what you have to offer unless I have some visibility of you in action? How can you establish a reputation if you hide your light under a bushel? If I don’t know you exist, then to me you don’t exist.

If you really want to succeed in life then you have to be seen and you must make an impression on people. That’s important, like it or not. People need a reason to remember you.

Ideally you want them to like and respect you. Even if people just love to hate you then that’s better than them being totally indifferent to you.

At least you will be known. You have to be visible. As the saying goes, ability without visibility is a liability.

The product ‘You’ will only sell if people are aware that it exists.

So self-promotion and personal public relations initiatives play an important role in building your reputation and creating demand for what you have to offer.

Humility is all very well but diffidence is at best unwise. You’ll never get anywhere unless you have visibility with people that matter.

Think about the most successful people; people such as Barack Obama, Nelson Mandela, Donald Trump, Richard Branson, Elvis Presley and John Lennon. Sadly the latter two are no longer with us. Nevertheless the examples are still valid.

They all make or made an impression on you.

You may not like them but you cannot or could not ignore them. They all have or had that special quality known as presence.

So make sure you get yourself noticed. Stand out in the crowd and give people a reason to remember you.

And remember this old Arab Proverb; “Be memorable, Be known”.

Polite request:

If you found this article useful then please share it on social media with your friends. When you share, everyone wins.

Please share it now and I’ll be ever so grateful. You’ll be helping a keen blogger reach a wider audience.

Thank you.

Other articles you might also find interesting:

© Roy J Sutton and Mann Island Media Limited 2019. All Rights Reserved.

(Visited 56 times, 4 visits today)

Speak Your Mind