self-actualization Archives

Absolutely guaranteed secret to success

04/13/2025 by Roy Sutton

Looking for the secret to success, dear reader? You’re not alone. So many people seek the secret, but very few find it.

Well, here’s Barbara Sher with some common-sense observations about life and success.

This is just part of a presentation she gave at the “Big, Cheap Weekend Workshop” in New York in July 2010. So it’s a decade ago now, but her observations are timeless, and they’re just as valid today as they were back then.

This video essentially is a ‘taster,’ but if you’re not familiar with Barbara’s work, then it might inspire you to check out her other videos on YouTube and indeed her public appearances, should she appear at a venue near you.

The secret to success:

The Power of Personal Responsibility

Now here are my thoughts on success.

I believe that personal responsibility is the key to success.

If you’re drifting and waiting in the hope that something will happen? Let me tell you, it won’t.

Well, not unless you’re lucky and just happen to be in the right place, at the right time, with the right thing someone needs.

For most of us, that’s never going to happen.

For almost everyone, we must make things happen ourselves.

Let me share a secret with you. The magic ingredient to achieving your dreams isn’t luck or some mystical force. It’s you.

It’s all about you grabbing the ball and running with it.

What do I mean?

I mean, you must embrace the power of personal responsibility.

You are the captain of your ship, sailing through the sea of life. You can steer your ship anywhere you want it to go.

Yes, there will be storms and occasionally calmer waters, but ultimately, you decide which way to steer your ship.

Personal responsibility is about acknowledging that your choices, big and small, are the compass guiding your journey to wherever you’re going.

You must decide what it is you want out of life. You must decide the lifestyle you’d prefer to live. And you must work out how to get it.

Once you know where you’re going, you must set yourself some goals.

And then you must pursue those goals with determination and a willingness to work hard to achieve them.

Nothing worth having ever comes easy.

We all make choices in life, all the time, and we must accept the consequences of those choices.

In short, we must take responsibility for those choices, and if we pursue good choices, they should lead to the best outcomes for us.

If you embrace personal responsibility and stop making excuses, you will start to make progress towards the life you want.

If you become proactive rather than reactive, you will be knowingly steering the good ship “You” in the direction of your desired destination.

Today’s choices shape tomorrow’s outcomes. It’s that simple.

So, are you ready to take the helm?

Are you ready to grasp the personal power you have and own your journey to success?

It won’t always be easy, but at least it will be yours.

Trust me, the feeling of achieving something because you made it happen is amazing, and you won’t regret it.

So, embrace personal responsibility and achieve your full potential.

You can do it! It won’t be easy, but it can be done, and people do. So can you!

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Have the courage to step out of your comfort zone

04/03/2025 by Roy Sutton

If your aim is growth and achievement, then playing it safe is unlikely to be the right strategy for you. You must face your fears, dear reader. You must have the courage to step out of your comfort zone because we grow by taking on challenges throughout our lives.

Overcoming challenges is always at the heart of any achievement worthy of note.

A life worth living is a life where you feel fully engaged.

To feel energized and engaged with life, you must stretch yourself to the limits of your potential.

Needless to say, you can only find the limits of your potential if you step out of your comfort zone.

Step out of your comfort zone

Sadly, many people, if not most, never dare to step outside their comfort zone. They prefer to live where they feel safe.

Staying within your comfort zone is fine, of course, if that’s what you want, but you can’t call it living, can you? It’s existing, perhaps, but not living, I think.

You cannot grow from within the safety of your comfort zone. That’s simply a fact.

You’ll find that life begins to have a real buzz when you take the first step beyond your comfort zone. That’s what you might call living on the edge.

Inevitably, it’s scary, of course, but you do begin to feel energized. It’s where you’ll feel a real sense of exhilaration.

Yes, of course, it involves risk; that’s true. However, risk and reward go hand in hand. No risk; no reward.

Stepping outside your comfort zone doesn’t guarantee success, and of course, you might still fail. You’ll certainly experience some failures along the way, because everyone does.

Experiencing failures is an inevitable part of chasing success because success lies on the far side of failure. However, to get to second base and beyond, you must be prepared to take your foot off first base.

Successful people don’t always make the right decisions. However, they’re willing to challenge themselves, and they’re willing to persist long after everyone else has given up. They may fail, but they learn from failure, and they use what they’ve learned to work towards achieving their goals.

You have enormous potential:

Dear reader, let me tell you something. You have enormous potential, and you can achieve anything if you want it badly enough and you’re prepared to work hard for it.

Certainly, you’re capable of achieving great things.

However, you must set challenging goals, and you must be prepared to step out of your comfort zone. If you can face that discomfort and keep on going, then you really can become the person you’re destined to be.

It’s easier to stay within your comfort zone, of course, and you’ll feel safe that way, but nothing beats the feeling of winning and achieving those challenging goals you’ve set yourself. A life of safety first can be dull.

If every obstacle must first be overcome before you start, then you’ll never achieve anything.

Playing it safe is a bigger risk than stepping beyond your comfort zone.

By playing it safe, you take the risk that you’ll never experience the satisfaction of real achievement. And it’s always better to try and fail than it is to spend your life wondering what might have been.

Stepping beyond your comfort zone means embracing uncertainty, of course. However, the quality of your life will depend on the amount of uncertainty you can bear.

So go on, live a little.

Step out of your comfort zone right now and take that tiger for a ride. You’ll be glad you did.

Building the courage to step out of your comfort zone:

To reinforce the message in today’s theme, you might find the embedded video from Brian Tracy inspiring.

In it, Brian offers some wise words on building the courage to break out of your comfort zone. It’s well worth your time, and I recommend it to you.

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9 tips for getting the most from your work

04/01/2025 by Roy Sutton

If you’re wondering about getting the most from your work, this post is for you.

So, do you feel valued by your employer, dear reader? Now think about that question for a second or two.

I’m sure you’re aware that companies are very good at circulating messages which include platitudes such as, “Our employees are our most important asset,” or “We value our employees.” I’m sure you’ll be familiar with such pronouncements.

However, you must ask yourself whether they mean it, surely?

Well, few do, if any, in my experience.

Now let’s be fair:

To be fair, many employers think they mean it when such messages are circulated to the workforce.

Staff in the Human Resources department are probably well-intentioned when they issue such statements.

Nevertheless, the reality for the employee is almost always quite different, however right on and trendy an employer tries to be.

Rarely are employees valued by their employer. Usually they’re seen as replaceable or can be dispensed with as needs dictate.

What does it mean for you?

Most companies regard people as a commodity to be used when they’re useful and then discarded when they’re perceived to be no longer of use.

Not a comfortable thought, possibly, but true nevertheless.

So, what does this all mean for you?

Well, for a start, it means that you have to look after your own interests.

If you don’t look after your own interests, then I can assure you that no one else will.

If you think someone, somewhere, is thinking about your best interests, then, with the exception of your parents, that’s very unlikely at best.

It’s all down to you to get the most from your job, your career, and your life.

It’s your responsibility:

You must decide what you want; you must decide where and how you can add the greatest value; you must decide what’s the next logical move for you, in pursuit of your goals; and you must decide on the timing of when it’s appropriate to move on to the next challenge.

Occasionally, you might get lucky and a great opportunity will fall straight into your lap. However, that doesn’t happen often, if at all.

Remember that you are the captain of your own ship.

So you decide where it goes and you must steer it accordingly.

It would be a mistake to rely on others to plan your career, quite simply because they won’t, and it would be naïve to think otherwise.

So, here are 9 tips for getting the most from work:

Getting the most from your work:

1. Take a pragmatic view:

Now, reading this, you might think that I have a jaundiced view of companies and corporate life.

I don’t. This is simply a realistic and pragmatic view based on many years of experience.

I understand why companies do what they do from a commercial standpoint

Work is just doing stuff for other people in return for money.

If a company has stuff that needs doing, they are willing to pay good money to get it done.

However once that work’s been done, or is no longer required, employers see no reason to retain people. Why would they? After all, they’re in business to make money.

So be realistic and take a pragmatic view. That way you won’t be disappointed.

2. Recognise the psychological contract:

Once again, we must be fair. The company’s approach is no different from the one we would take as individuals.

If we need our house painting, we hire a painter and decorator. Our house gets painted, and when the job’s been done, we pay the painter for the work completed.

We don’t start worrying about the painter’s job satisfaction or career development. The psychological contract between us and the painter ends when the bill has been settled for the work completed. That’s the way it is. It’s that simple.

So why should we expect our employers to be any different?

Companies are not charities or job creation schemes. Commercial companies have to make a profit if they’re to grow and survive, and costs have an impact on profit, obviously.

The psychological contract we have with our employer is one where we do stuff for them and then we’re paid for our efforts at the end of each month.

We’re the hired help, and once we’ve been paid that’s where the psychological contract ends as far as our employer is concerned.

Your employer will not spend time worrying about your aspirations or your dreams. Once again, it would be naïve to think otherwise.

3. Accept commercial reality:

Commercial reality, whether we like it or not, is that all companies exist to make money for their owners. It’s that simple. Why would anyone start a company for any other reason?

So if you think that your loyalty will be appreciated by the average employer, I think you’re either mistaken or deluded.

Individual managers might value your presence in the team, of course, but the people at the top of the organisation have to be much tougher and businesslike in their approach, as they’re ultimately accountable for the performance of the business.

Employers will take everything you give and a bit more besides, but once you’re no longer required, they will be as ruthless as they have to be. If it’s their survival versus your career aspirations, there’s only one outcome, and it will have nothing to do with your aspirations.

If they weren’t able to be ruthless when necessary, then that could put the whole company and the jobs of everyone involved at risk. So there’s a good business reason for the way companies tend to operate.

Furthermore, ordinary people don’t spend their money unnecessarily, so why should we expect a company to be any different?

Occasionally, you’ll meet leaders of real stature and class who will treat you very well. However, they’re the exception rather than the rule.

Most senior executives are driven only by self-interest, in my experience. Once you’re no longer of use, they will be as ruthless as they have to be. That’s how the world works, so don’t expect it to be any different for you.

4. Don’t expect loyalty to be reciprocated:

The point I’m making here is that you must be ruthless too. You must look after your own interests, constantly.

It’s perfectly reasonable for you to be working with your own agenda in mind. Deliver the results for which you’re being paid, of course, but always with one eye on your own best interests.

In any job you should make sure that you know what you’re meant to be doing and what you’re meant to be delivering too.

What you’re delivering must add value. You should know what that value is, and you should be confident that it’s not something that can be done by a machine. If it is, then the chances are that one day it will be and you will be out of a job.

Never do anything out of a misplaced sense of loyalty because that loyalty is unlikely to be reciprocated. At work, you have to be very businesslike in everything you do.

For you, the name of the game is earning a living. If it’s not obvious to you what your contribution is meant to be, you should start to worry. And if you cannot explain what you’re meant to be doing in a couple of lines, then it’s time to move on.

If you don’t know what you’re meant to be doing, chances are that your boss is wondering too. And once your boss starts to question your role, there is a risk that it won’t be too long before your job is eliminated in a future cost-saving exercise.

5. Look after your own interests:

Remember this:

No one owes you anything

Life is what you make it.

As I said earlier, you’re the captain of your own ship.

You should be steering that ship in a direction that suits you and your ambitions. Steer the good ship ‘Me’ in the direction you wish to go and not in the direction someone else wants you to go.

You should be following your agenda, and within the framework of your plans.

If you think your employer has plans for you, you’re fooling yourself.

You will only figure in your employer’s plans for as long as it makes good business sense for them to include you in those plans.

If they can’t see how you’ll add value to their plans, then a parting of the ways might not be far away.

6. Take every opportunity to gain experience:

You may make mistakes occasionally, and you may do things for employers that, for whatever reason, come back to bite you. If you do, don’t worry. Just learn any lessons from the experience and move on.

Lessons learned are far more valuable to you than anything someone else can tell you. The commodity, based on life’s lessons, is known as experience, and experience gained is a valuable commodity.

Take every opportunity to broaden your experience and grow.

Take on every challenge that comes your way. However daunting a challenge might seem, it will be a learning opportunity through which you’ll grow. View such opportunities positively and don’t be afraid to put yourself forward. You can do it and you’ll be a better person for it.

The message here:

Work harder on yourself than you do on your job

The more experience and know-how you have to offer, the more employable you’ll be and the greater will be your financial rewards.

7. Have realistic expectations:

Never expect loyalty from your employer, and you won’t be disappointed.

You’re not indispensable, and neither is anyone else. If you were to die tomorrow, you’d be replaced in a heartbeat, and the company would get along fine without you.

If you weren’t around, someone else would be hired quickly, and the business would move on. And in all probability, you’ll soon be forgotten.

The chances are that someone else will take the credit for any significant contribution you’ve made, but you’ll probably take the blame for everything wrong, including things in which you had no involvement at all.

That’s life, unfortunately.

8. Work to your own agenda:

If you make sure you look after your own interests, then your achievements will be all yours and you’ll be on the road to success.

You have to carve out the success you want; no one else will do it for you.

Add real value to your employer for as long as you can or for as long as it makes sense within your own plans for you to do so, and then it’s time to move on to the next challenge.

Don’t get overly sentimental; you’ve got to be as ruthless with your employer as they would be with you. It’s perfectly reasonable to work to your own agenda, and that’s exactly what successful people do.

9. Keep reading; keep learning:

Never underestimate the value of reading and continual learning.

The more you read, the more you’ll learn, and the more you learn the greater will be your value.

Read one good book related to your work or personal development each week, and over a yea,r that’s the equivalent of a PhD‘s worth of knowledge gained.

Increase your knowledge by that amount every year, and you’ll be light years ahead of your colleagues.

Increase your knowledge and skills, and you’ll increase your ability to add value. Add more value and you’ll earn more. And what’s not to like about that?

So, make sure you allocate at least 30 minutes per day for your reading, and more time if possible.

Conclusion:

Appreciate the opportunity an employer gives you. Be grateful you have a job and an income.

However, never be overly sentimental, nor show misplaced loyalty to an employer. An employer must be businesslike and so must you.

Add value where you can, but look after your own interests, and when it makes sense to do so, move on.

Sensible people will always look after their own interests. It’s perfectly reasonable to have an agenda of your own.

Getting the most from your work is all about adding value, gaining experience, broadening your skills, and moving on to the next challenge when it’s appropriate to do so. Above all, enjoy what you do. Life’s too short to be spending a third of it doing something that doesn’t leave you fulfilled.

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Filed Under: Wisdom Tagged With: Achievement, being the best, getting the most from your work, Inspiration, Life, Meaning, Motivation, Philosophy, Sage Advice, self-actualisation, self-actualization, Success, tips for getting the most from your work, Wisdom

Building personal branding for success

03/30/2025 by Roy Sutton

Personal branding for success:

Personal branding says something about you. And personal branding for success is something that you should take seriously if your aim is to be successful.

How you present yourself to the world is being judged all the time, and people will draw conclusions about you based simply on their perception of you and how you look.

That may not seem fair, but in my experience, it’s almost always true. And reputations can often be built largely based on other people’s perception of you.

So, is personal branding something that matters to you, dear reader?

In your opinion, does it matter what you look like, how you dress, how you speak, or what people see in your digital footprint on social media and elsewhere? Certainly, it should do.

What do you think? Does your reputation matter to you?

Perhaps you believe that the only thing that matters is the quality of the work that you do?

If that’s true, then you may not see the need to worry about your personal branding.

However, I can assure you, you really are being judged all of the time, whether you like it or not.

The importance of personal branding:

Think about it for one moment. Now, how often have you walked into an open-plan office area looking for a manager you’ve not met, and yet you have no trouble spotting who he or she is immediately?

You just can’t miss them, can you? There’s just something about them that says, ‘I am the manager!‘ Well, that’s personal branding.

It’s the same thing with social media.

How you conduct yourself within your digital footprint will speak volumes about you, and it will have an impact on how you’re perceived by others.

A silly remark on social media about other people or the latest news can prove very costly and may have implications in future years because it could suggest something about your judgement, or lack of it.

Jobs have been lost and people have been forced to resign over ill-judged comments made on social media, often many years before.

So you have to ask yourself, do I want to be successful in my chosen field?

If you do, then you must ensure that your personal branding is consistent with your ambition. To be the one, you must look like the one in every respect.

You must also promote yourself in the right way at every opportunity.

Self-promotion is important because it’s all about selling yourself and making sure you’re perceived by the world in the way you’d prefer to be perceived.

If you don’t sell yourself and create the right image for yourself, then no one else is going to do it for you, that’s for sure. Constantly working on your personal branding must be part of your strategy for achieving success.

The good news is that with WordPress, Twitter, Instagram, Facebook, LinkedIn, and other social media channels, it’s never been easier to promote yourself, create the right image, build relationships, and tell the world what it is you have to offer.

So the obvious question now is, where do you start on building a personal brand?

Building a personal brand:

In the video below, recorded at TEDxCMU 2011, Jacob Cass presents some interesting and useful ideas as to how you can go about building your personal brand.

This video will provide you with some useful tips and it’s well worth watching.

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The Guy in the Glass and why he really matters

03/24/2025 by Roy Sutton

If you’re unfamiliar with the poem “The Guy in the Glass,” dear reader, I recommend you spend a few moments reflecting on it now.

I’m sure you’ll know that life’s not a rehearsal. Whether we like it or not, we’ll live it only once.

It seems obvious to me that we must make the most of our time and try to enjoy every moment. That’s a healthy personal philosophy by which I certainly try to live, most of the time, at least.

Enjoying every single moment is not possible, of course.

There will always be good times, but, inevitably, there will be bad times too.

Let’s face it, you couldn’t appreciate the good times without experiencing a few bad times along the way, could you?

Now, I am a firm believer in the notion that you only get out of life what you put in.

If you drift along with little effort and a lot of unwise choices, then your future is likely to be unexciting at best, unless you get very, very lucky.

Whereas making some effort to realise your full potential; deciding what you want and pursuing your dreams with hard work and determination; this approach is more likely to lead to better life experiences.

Ask yourself this question:

When I’m old and frail and reflecting on years gone by, how will I feel if I’ve wasted those years?

The problem with time is that once it’s gone, it’s gone. You can’t get it back. So, surely time is our most precious resource?

The answers to the above questions matter only to you.

You’re the one who must look at yourself in the mirror each day. You’re the one who must look yourself in the eye.

You may fool other people with tales of what might have been, but you can’t fool yourself.

Deep down, you’ll know whether you tried or not. You’ll know whether you made a lot of choices you wish you hadn’t made. You’ll know whether you cheated yourself. And let’s face it, regret lies at the heart of cheating yourself.

So my advice would be, don’t do it.

When you look in the mirror each day, ask yourself some searching questions:

Are you making the most of your natural talent, whatever that might be?

Are you looking after your body and your mind?

Are you developing habits that will be detrimental to your well-being?

Are you looking after those who matter most to you?

Can you reflect on your life so far with at least some degree of pride and satisfaction?

If you’re getting too many negative answers, then perhaps it’s time for some changes in your life, don’t you think?

Reflecting on today’s idea is what got me thinking about the poem The Guy in the Glass, mentioned above.

This poem is included as part of the process Alcoholics Anonymous uses to help its client base.

However, I think it’s relevant to us all, regardless of whether we’re alcoholics or not. The underlying message is that your behaviour should be consistent with the need we all have to be able to look ourselves in the eye.

It is a thought-provoking verse, and, despite its title, the message applies equally to men and women. The glass is, of course, the mirror on your wall. The poem was written by the late Dale Wimbrow in 1934 for publication in The American Magazine:

Poem: The Guy in the Glass

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13 tips for improving your personal happiness

03/23/2025 by Roy Sutton

You’ll be as happy as you choose to be. You might not think so, but that is a fact.

Yes, life can be challenging. Yes, life can be full of frustrations and disappointments. And yes, other people can drive you nuts at times.

No one’s life is perfect and everyone has problems. They’re facts too.

However, your level of personal happiness will be dictated by how you choose to look at life.

You can let life’s challenges make you feel miserable or you can refuse to let anything get you down.

Just say to yourself, I’m going to be happy and nothing is going to stop me.

You’ll find that being happy isn’t as hard as it appears to be at times.

Here are 13 ways that will help you increase your sense of personal happiness and improve your life too:-

Tips for improving your personal happiness

1. Talk to yourself positively:

One of the greatest contributors to unhappiness is what’s going on in our heads.

Everyone is prone to self-doubt and feelings of not being quite good enough.

Everyone worries about being found out in their job.

It’s easy to assume that in some way you’re not very good at what you do and you think eventually someone will notice. Have you had that experience dear reader?

We all struggle to appreciate that we’re actually better than we think we are and that if we really couldn’t do the work for which we are paid, someone would have noticed already and they would have said something.

Negative self-talk can grind you down. So, stop it now.

Replace negative self-talk with positive self-talk.

Tell yourself constantly that you’re better than you think you are and that you have every reason to like yourself.

And adopt this saying as your mantra:

I’m as good as anyone and I will show them all that I’m better than most!

Repeat it to yourself frequently and whenever even the slightest hint of doubt pops into your mind.

2. Value people:

Your social network, i.e. the people with whom you interact, and your relationships are essential to your happiness.

Human beings are social animals. We’re not solitary creatures like cats. We need other people, frustrating as some of them can be at times.

Remember we’re all different. We’re all individuals. So accept people for who they are and what they are. Everyone has many sides to their personalities. No one is perfect.

So look for the good in people and don’t judge their less flattering sides too harshly. Never forget, we all have a less flattering side.

However, keep away from personality clashes and arguments. Let go of any resentment you may feel towards individuals. Just remember they’re not perfect, just like you.

If an argument seems inevitable, seek first to understand and then to be understood.

By understanding the other person’s point of view and why they feel the way they feel, you just might find you get along with them so much better.

And even if after you’ve listened carefully, if you still think they’re wrong, so what?

You can always agree to disagree.

You don’t have to prove you’re right and they’re wrong.

It doesn’t have to be about you proving you’re right all the time.

Peace and harmony are of much greater value to your happiness than being proved right.

So just let it go.

3. Be grateful:

Being grateful for whatever you have, is an important part of your happiness.

Being thankful is a great attitude to develop.

If you think about it, I’m sure there will be at least as few things for which you can be truly thankful. Simple things like having a laugh with a friend whilst having a coffee or a meal.

They don’t have to be big things.

Little things that put a smile on your face are far more important to your personal happiness than any amount of material possessions.

In fact, material possessions don’t make you happy at all. Mostly the resulting clutter they create is just a source of stress and extra work.

Take the time to thank those people who provide you with even the smallest things. Making a point of saying thank you will help you realize just how abundant your life is in reality.

4. Avoid doom and gloom:

The media tends to focus on bad news.

Unfortunately, bad news attracts more attention than good news and media channels are focused on ratings. They make money from eyeballs watching and ears listening.

They’re in the business of making money not cheering you up, so they’ll focus on bad news always.

It is a fact that most news is depressing and stressful.

With 24-hour rolling news channels, our lives are filled with a lot of stuff that can fill us with doom and gloom, if we’re not careful.

Watching, listening to, or reading the news will detract from your personal happiness.

So, if the news is just a source of doom and gloom then it’s a good idea to get less of it, don’t you think?

Switch it off and find something else to do that will cheer you up.

5. Manage your time wisely:

Your time is precious and it should be used and managed wisely.

Just because someone expects a piece of your time doesn’t mean they’re entitled to it.

Only you can judge whether they’re worthy of your time. And it’s perfectly reasonable to say “No!” if you think that’s appropriate.

No one has an unlimited amount of time. We all have just 168 hours per week. So we all must make the most of our time because time is far too important to waste.

If someone requests a piece of your time then make sure they have a very good reason to justify it. Otherwise, just say No politely but very firmly.

It’s your life, so live it your way.

6. Find something to make you laugh:

Let’s face it, life is far too short to be serious all the time.

Occasionally we need to laugh to alleviate our stress levels.

Laughter is the best medicine, or so they say. And I think it’s true. A good laugh can cheer you up.

So make sure you enjoy a good laugh at least once a day. It may be watching a sitcom you love or a funny animal video on YouTube. Whatever puts a smile on your face then that’s fine. You need to smile because it will help you relax.

It may be a funny joke that makes you laugh.

And if that happens, remember to share the joke with family and friends. That way you get to laugh twice. Once when you hear the joke and again when you share it.

Laugh and laugh vigorously every single day.

7. Say how you feel:

If people matter to you then be sure to let them know occasionally.

Don’t be afraid to communicate your feelings, affections, friendship and passion to people around you.

Being open about your feelings is not a sign of weakness, it’s a sign of strength.

It’s a sign that you’re confident enough in yourself to let people know what they mean to you.

It’s a sign that you recognize how important it is for people to know that they matter to you. They’ll appreciate it and that will enhance the bond between you.

8. Avoid negative emotions:

Pent-up feelings of anger and frustration are bad for your health.

Yes, we all feel angry occasionally but suppressing it is counter-productive.

If you’re not happy about something it’s better to say so.

Occasionally you may need to say so forcefully too. However, never say it in a way that’s mean and hurtful. That’s just being unpleasant.

And if you do say something which you later recognize as mean and hurtful then apologize. Never be afraid, or too proud, to apologize.

You won’t be the first person to say something you later regret but don’t compound the offence but failing to offer a sincere apology.

At the very least that will show you’re big enough to recognize when you’re in the wrong.

If you can learn to express your anger and frustration in a way that will not cause injury or hurt to anyone then you’ll be on the road to being a very decent human being.

9. Have a sense of purpose:

It’s important to have a sense of purpose.

To work each day at something in which you excel and which gets you out of bed in the morning.

Working hard at something you love can bring you great personal contentment.

Your work is your contribution to society and potentially the legacy you leave behind.

For instance, John Lennon left a wonderful collection of songs that we still listen to today almost 40 years after his death. That’s a fantastic legacy.

Work gives you a sense that you can finish tasks.

Work is a source of satisfaction when you take on a challenge and use your skills and know-how to complete it. In this way, you grow in character.

Through your work, you use your time profitably and when the working day is done you feel you’ve earned your rest and recreation.

Work well done, with a sense of purpose, will make you feel good about yourself.

10. Never stop learning:

Learning does not finish when you leave school or college. Learning is a lifelong process. And it does not necessarily involve formal tuition.

You can be self-taught and learn by doing.

You can read books and watch instructional DVDs or video tutorials on YouTube.

You can listen to audiobooks and podcasts in your car or whilst travelling on public transport.

So be a committed student and work constantly on being a master of your craft.

Working constantly on achieving mastery will increase the value you can offer in the workplace and it will make you a very attractive proposition in the job market.

Learning is a joyful exercise, particularly if it’s a subject you love.

The more you learn, the greater will be the number of skills you can offer. The more skills you have the more value you add. So, learn something new every day.

And remember; learning will also broaden your horizons. Learning is a positive experience, so never stop learning.

11. The power of faith:

Faith can be a great comfort in times of trial. Believing there is some higher power helps us to appreciate our place within the universe. We are nothing more than specs of dust in a great cosmic cloud, or at least that’s the way it seems.

Faith adds discipline to your life. Whichever faith you choose is not important. Well, I don’t think so anyway. However being part of a spiritual group with its singing, sacraments, chanting, prayers and meditations encourages inner peace and personal well-being.

It also encourages the idea of service and putting others first.

Never underestimate the power of faith.

12. Minimise your exposure to pollution:

Pollution comes in many forms but it all takes its toll on your happiness and well-being.

Life is full of toxins, hazardous places, loud noises, light pollution and much more.

Minimize your exposure to these negative elements because they’re an assault on your senses and they’re not good for you if you’re over-exposed to them.

13. Take regular exercise:

A sedentary lifestyle is not healthy for anyone.

Our bodies were built for movement. So exercise daily.

That doesn’t mean you must go to the gym. Neither does it mean you must participate in formal sports teams or clubs.

You can exercise in simple ways like running, jogging, a brisk walk or even an informal game of football or tennis with friends in the local park.

Even if you’re just taking your dog for a walk then that’s exercise too.

Alternatively, perhaps you could walk to and from work, if possible, rather than using your car or public transport.

Just do what your body was made for and you will feel a bit more alive. Regular exercise improves your health and well-being.

Conclusion:

Today’s underlying message is that you can choose to be happy or not. It all depends on how you choose to look at life and the slings and arrows that life sends your way.

There’s nothing to be gained by being miserable and a sense of personal happiness is better for your health and well-being.

So choose to be happy and develop habits that will lead you to a state of personal happiness.

It’s not easy of course, and it does take some work but it’s well worth the effort.

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8 Top Business Tips for Success Today

03/16/2025 by Roy Sutton

Business tips for success:

I read an article recently about a guy with a college degree who was disillusioned because he couldn’t find a job. At least not one that met his expectations relative to the type of job and income he felt his degree merited.

Well, it’s a tough world out there, as I’m sure you know only too well, dear reader. Despite what some people may think, the world doesn’t owe us a living. The world owes us nothing, and it’s down to us to make a life for ourselves.

Work is just doing stuff for other people in return for money and there will always be people with stuff that needs doing. So rather than seeking a job, perhaps we’d all be better off if we focused on seeking customers for services we could provide.

That’s at the heart of what business is all about, providing people with solutions to their problems for profit, and there’s much to be said for becoming an entrepreneur.

So today let’s explore some business tips for success, for all those wannabe entrepreneurs.

The advantages of self-employment:

There are many advantages to being self-employed.

For instance, not having to deal with office politics is a big advantage.

And of course, being the beneficiary of all of the proceeds of your hard work is another good reason.

Instead of making a lot of money for other people, you could be making it all for yourself. The harder you work, the more you make for yourself too.

Unless you’re a lawyer or an investment banker, the chances are the only way you’ll ever make serious money is through building your own business. Building a business that, perhaps, you’ll be able to sell for a lot of money one day.

However, remember this; you might think that if you’re self-employed then you’re your own boss. Well, that’s not true. The customer is the boss, always.

Serve customers badly and you won’t be serving them for very long, that’s for sure.

The first rule of business is that you must know your customer.

You must gain a deep understanding of the products, services, and marketing that will appeal to your target customer.

One size will not fit all and each market will require a different approach.

Now going into business is not for the faint-hearted. You must be prepared to work very hard, at least in the early days, when you’re trying to establish your business.

However, if you can provide your target customers with real solutions to real problems then you can make serious money.

If someone else is already offering a solution to the target problem, then your solution must be better or cheaper than theirs in some way, if it is to sell.

Creating great products and offering great customer service is the route to business success.

However, never forget your reputation and image. These things matter too.

Make sure you create an image that will appeal to as wide an audience as possible. Running your own business will be a challenge but it can also be extremely rewarding, both financially and in terms of a sense of achievement.

Remember also that running a small business is not a whole lot different to running a large business. The only real difference is one of scale. The key issues are always the same.

So here are some top business tips for success for would-be entrepreneurs:-

Top business tips for success today:

1. Control your costs:

Of the many business tips for success I could suggest, none can be more important than keeping an eye on the money.

Money comes into your business and money goes out. It’s that simple.

However, if you fail to ensure that the former is always greater than the latter, at least for most of the time, then trouble will follow at some point, whatever the size of your business.

Big businesses might be able to weather the storm a bit longer but the consequences of expenditure consistently exceeding income will be the same. Keep losing money and eventually, your business will go bust.

Take every opportunity to maximize your revenue and always keep your costs as low as you can. And never, ever lose sight of cash flow.

Don’t spend money unless it is necessary.

Ask yourself, do I need to spend this money? What will I get in return? Can I achieve the same result at less or even no cost?

It might surprise you to learn how frequently it is possible to avoid the cost, whilst still doing all the things big businesses do.

The key message here is that you must keep an iron grip on costs and you must manage cash flow carefully.

2. Do your own market research:

Every product should solve a problem for your customer and you should have some idea of what that problem is and how your product will solve it relative to other products offered by your competition.

Just because you think you’ve got a great product, doesn’t mean customers will see it that way. Your opinion means nothing if there are not enough people willing to buy your product at the price you want to charge for it.

If your product won’t sell then potentially your business could be in trouble.

Perhaps you think you’ve spotted a gap in the market?

If it’s a genuine gap then you might be on to a winner. However, a gap in the market doesn’t always guarantee that there is a market within that gap. Maybe there’s a reason for the gap which you’ve yet to understand.

In business, the trick is to find out what people want and then offer it to them.

How do you find that out?

One very good way is simply to ask them yourself.

I’m not referring to your family and friends here. They’ll be far too polite to give you any meaningful feedback.

You must talk to real customers, if and when you have them, and potential customers.

You can conduct some of your own market research in your local shopping mall or wherever you think your target customers might congregate. And don’t be shy. Only by talking to people can you confirm whether your ideas have real potential.

So, identify some basic questions, stand there with a clipboard and just start asking people, as politely as possible.

Often people will be far more helpful than you might expect.

And don’t forget you can always use the Internet too.

Search engines like Google have keyword search tools that are free to use. These tools allow you to get a ‘rough and ready’ measure of what people are searching for and how frequently.

And don’t forget social media. Facebook, Twitter, Reddit, and Quora, for instance, can be great channels for asking questions, so you can gauge what people think.

Market research doesn’t have to be expensive. As a small business entrepreneur, it is possible to do it yourself. You don’t have to spend a lot of money on this activity, but you must do it.

Your results might not be quite as scientific as those produced by professional market research people, but they will provide you with a rough guide and that’ll probably be good enough in the first instance.

3. Advertising costs money: is there a better way?

Another of the most important business tips for success has to be visibility. I cannot stress highly enough that visibility matters, both for your business and your products. It’s crucial.

Your products might be the best in the world, but they won’t sell at all if potential customers have no idea they exist. Surely that much is obvious.

The question is, how does any business ensure that customers have visibility of its products? The obvious answer is advertising of course.

However, media advertising can be costly, and it’s a cost that new businesses often cannot afford.

One small advert in the back of a glossy magazine can cost you a lot of money and yet you have to ask yourself whether that would be money well spent.

How often do you notice the small advertisements on the back of a magazine? In my case, the answer is not very often.

With so many advertisements competing for my attention, I tend to filter them all out. I’m willing to bet that you do too dear reader.

So, if you’re not careful, money spent on advertising can be money wasted in my experience.

A better approach might be to use some creative thinking with a focus on public relations.

Smart entrepreneurs know that business is show business. It’s all about getting noticed.

For example, the entrepreneur Richard Branson is a brilliant exponent at getting media attention at little or no financial cost to his business.

It helps that he’s a likeable guy, of course, but he’s also clever and creative in his approach.

If you have an interesting back story, perhaps the local press, local radio or even television might be willing to run a story on you and your business and the products you have to offer.

Social media can be a powerful medium for gaining attention for your business too.

Social media is also a useful way of driving traffic to your company’s website, particularly Pinterest, which is an incredible tool, in my opinion.

Then there’s using search engine optimization (SEO) techniques on your website content to ensure you drive traffic to your site from the search engines.

Let’s face it, you do need to appear on the first page of a Google search if there’s to be any chance of anyone noticing you and your business through search queries. So, if you can optimize your website for SEO, then you can get enormous amounts of traffic from Google and other search engines, like Bing and Yahoo.

Make sure you offer visitors to your company website the opportunity for signing up for a regular email newsletter. And give them the incentive to sign up.

This could be a free report or perhaps a discount code for one of your products.

How about running a competition using your company’s fan page on Facebook or your company website?

The price of a smartphone or a Kindle or other desirable electronic device as a prize would be cheaper than the cost of a small advert in a glossy magazine, but it’s more likely to get noticed and it’ll probably generate a lot more excitement.

If you have a car or van, don’t forget that it can be emblazoned with your company logo, your website details and product information on the back, sides and front. Even on the roof.

It would be free advertising as you’re driving around.

Park your vehicle at a big event attended by thousands of people and you’re beginning to master the art of guerrilla marketing.

The bottom line is that creative thinking and public relations can produce powerful results in your quest for visibility at a fraction of the cost of advertising. The key message is, be creative.

4. Don’t make yourself indispensable:

The biggest mistake any entrepreneur or business manager can make is to think that every decision should be made by them.

If you’ve started a business from scratch, you tend to form an emotional bond with it. It becomes your baby and you become very protective of it.

That’s natural of course, but as the business grows you’ll have so many things to do that you couldn’t possibly do them all.

You could try, of course. However, if you try to do everything you’ll find yourself falling behind in key areas like product sourcing, sales, and keeping your accounts up to date.

Fall behind, and it becomes very hard to catch up. Potentially it is also very damaging for the business.

So you have to learn the art of delegation.

A good start would be to document every task and process within the business and then create an Operations Manual. This can include everything from the preferred method for answering the phone to completing invoices and dealing with complaints.

It can also include the degree of flexibility which you are delegating to staff, so they can get on with basic tasks allowing you to get on with those activities which are much more important for achieving business success.

No business should be dependent solely on one person.

If it is, and that person gets seriously ill or has an accident, then obviously the business would be in trouble very quickly and it would struggle.

Delegate basic activities to your staff and you can be sure that the business will continue to function even when you’re not around.

It will also give you a bit more thinking time for steering the company towards bigger and better things.

The key message here is that you must delegate. Never delude yourself into thinking that only you can do a particular task.

5. Charge sensible prices:

If you’re to earn a decent income then any list of business tips for success must stress the importance of knowing the value you can add and know your worth too.

It’s easy when you’re a small business to undervalue your products and your time. The result is that you undercharge for what you have to offer.

This is particularly true when professionals are selling their expertise and time based on a consultancy arrangement.

It’s common for first-timers to lack the confidence to charge what they might perceive to be a high rate for their services.

The problem is that selling things cheaply can be counter-productive because customers then think they’re getting an inferior product or service and can be put off.

It is a fact that price can often be used as a proxy measure for quality when your business is being judged.

You have to be very business-like when considering the pricing of your products and services.

So look at what your competitors are charging and then analyse where you think your products and services fit into the market.

If you struggle with that idea, then you can always seek guidance from someone else, like a fellow business owner or your accountant.

However, you must always remember that you must believe in your products and services. If you don’t, then why should anyone else?

You must project confidence.

If you don’t have the courage of your convictions, then the chances are that your business will never succeed.

Believe in yourself and charge what you’re worth. Sell yourself based on the value you bring and the value you can add.

6. Make the best use of technology:

Sometimes small business owners think that because they are small they can only act in a small way. However, that can be a mistake.

Don’t be afraid to invest in your business. For instance, investing in up-to-date technology like the right phone system and websites, doesn’t have to be expensive but they can be the difference between a customer contacting you or not.

These days no business, large or small, can operate without a website.

And that website needs to be as user-friendly as it possibly can be.

Make sure your website provides customers and potential customers with the opportunity to sign up for a regular email newsletter. And as suggested earlier, offer them an incentive so they do sign up.

Ensure also that your telephone system allows customers to reach you at their first attempt. Certainly, customers won’t make too many attempts to call you before they’ll simply go elsewhere.

If you don’t know how to do all this yourself, then go on a course or seek guidance from someone with the right expertise.

Good communications will pay handsome dividends over time.

7. Set goals:

Another in this list of business tips for success, that I want to stress here, is the importance of goal-setting.

You have to know what it is you’re trying to achieve if you’re to have any chance of successfully achieving it.

Never set your sights too low either. Set yourself a challenge and then put all your energy into achieving it.

Once you’ve set a goal then you need to establish a plan as to how it is going to be achieved.

For instance, if your goal is to achieve a certain level of turnover over the next year, you have to break that down into the small steps you will need to take for it to be achieved.

How many sales will you need to achieve each day, each week, and each month?

What implications will those sales targets have for production?

Do you have enough sales staff to generate that amount of business?

And so on.

Always create a plan and review it regularly, making adjustments as and when necessary.

8. If you got a great idea, then do something with it:

How many great ideas never see the light of day because the person with the idea fails to do anything about it?

And how many times does someone with an idea see someone else come along with the same idea and beat them to market?

Let me give you an example. Two years ago I thought up a great idea for a tee shirt slogan. However, I was busy and so in the end I didn’t do anything about it. Fast forward two years, and the other day I noticed one of the best-selling teeshirts on Amazon was one bearing the slogan that I’d thought up.

Someone else had the idea too, but they did something about it. And they’re now benefitting from the income generated. From my standpoint, a great opportunity was missed.

Procrastination stops many entrepreneurs from cashing in on a great idea. Don’t let this be you.

If you’re waiting for the perfect time to do anything, you will be waiting for the rest of your life. Now is always the perfect time to start.

Don’t wait until you think the economy will be better or your children have left home or some other arbitrary barrier.

The right time to start your business is right now.

So go for it. Yes, you’ll make mistakes. You won’t get everything right the first time. You won’t become an instant millionaire either.

However, by getting started you’ll be heading in the right direction and you’ll learn along the way.

Hard work combined with implementing good ideas will get you there eventually.

Concluding Remarks:

I hope these business tips for success prove useful to you, dear reader.

However please note, this blog post was not intended to be a comprehensive guide for entrepreneurs.

You’ll find many excellent books on the subject and I recommend that you make a point of reading as many of them as you can because educating yourself is always a good idea.

It doesn’t have to be formal education. Self-education can be just as good in practice. And then, of course, you can start creating your list of business tips for success.

And the best form of education, in my experience, is to learn by doing. You will make mistakes but the lessons learned from those mistakes will be far more valuable to you than anything anyone can teach you in a classroom.

Being an entrepreneur can be a roller coaster ride but it can be a fantastic and enriching experience too. So if it appeals to you, go for it.

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So go on, please share this post now. If you can do that for me, I’ll be forever grateful and you’ll be helping a keen blogger reach a wider audience.

Thank you for your support, dear reader.

4 cornerstones for how to speak so people will listen

02/16/2025 by Roy Sutton

How to speak so people will listen is a common challenge many of us face daily.

There’s an old saying that states that it’s not just what you say but the way that you say it.

And it’s very true: how something is said is as important as the words being spoken.

Now just think about that for a second. We can use the same words in different ways and deliver completely different messages.

How something is said also has an impact on whether people listen to us or not. We’ve all met engaging people who capture our attention, and we’ve all met a few boring people too, I’m sure.

In the video included here, Julian Treasure offers some excellent insight into how to speak so people will listen to you.

His underlying message in the video is that we must learn to speak with power to get our messages across to other people.

Julian Treasure suggests that there are several habits we must avoid if we are to speak with power.

He says in his view there are Seven Deadly Sins of Speaking, albeit he does note that this is not intended to be an exhaustive list. His deadly seven are as follows:

Gossip: Speaking in an unkind way about other people.
Judging: People are unlikely to listen if they feel they’re being judged.
Negativity: It’s hard to listen to people with a negative attitude.
Complaining: It’s hard to listen to a moaner too.
Excuses: You won’t be taken seriously if blame is always elsewhere.
Exaggeration: This can border on lying, and who listens to a liar?
Dogmatism: Where facts are confused with opinions.

So, can we change if we suffer from all or some of these deadly sins?

Yes, of course, but it does take a little work and a better understanding of how improvements can be achieved.

How to speak so people will listen:

In the video, Julian explains four cornerstones of powerful speech. He uses the mnemonic HAIL to explain these as follows:-

Honesty: Being clear and straight
Authenticity: Being real and being yourself
Integrity: Being true to your word
Love: Wishing people well. And we all like to be appreciated, surely?

However, understanding these cornerstones is only the beginning of the process because, as stated earlier, how you say what you’ve got to say is important too.

Julian then discusses aspects of speaking such as register, timbre, prosody, pace, pitch, volume, and the use of silence. To address many of these issues, you may need the help of a voice coach, of course, but knowing about them is a good start.

Julian also suggests some simple voice warm-up exercises for you to use before you give a speech. They’re so easy you can use them immediately.

This being a TEDTalk you’d expect this video to be both interesting and useful, and it doesn’t disappoint. I found Julian Treasure’s ideas fascinating, and if you’re someone who regularly speaks in front of an audience, large or small, then I am confident that you’ll find this video helpful.

This video has had over 22 million views on YouTube, so clearly, Julian Treasure’s ideas have resonated with a significant audience already.

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Your support is appreciated, dear reader. Thank you.

27 Quotes by Steve Jobs to fire your imagination

02/12/2025 by Roy Sutton

If you’re looking for quotes by Steve Jobs, dear reader, I’ve got some excellent ones here for you, today.

Steve Jobs was an American entrepreneur best known as the driving force behind the success of Apple Inc. Together with Steve Wozniak, he was a pioneer of the microcomputer revolution of the 1970s and 1980s.

Famously, he dropped out of college and proved, if proof were needed, that you don’t necessarily need qualifications or a college degree to make an impact and leave a genuine legacy to the world.

What you need is passion and a desire to do something well and to do it better than everyone else. And Steve Jobs had that in spades.

Sadly, Steve Jobs died, far too early, at age 56 on October 5, 2011. His death was due to respiratory arrest related to the pancreatic neuroendocrine tumour for which he was being treated at the time.

However, his influence on business and technology was enormous and his ideas resonate with people to this day.

In my opinion, he was one of life’s great thinkers, and I think his views on life and work are worth reflecting on.

So here are 27 quotes by Steve Jobs that I think are worth a few minutes of your time.

Read them; reflect on them. And then consider your life and where you’re going. Are you living your life with passion, or are you just going through the motions?

As Steve Jobs implied, our time is precious. We must live our own lives in our way. And we cannot be defined by how other people think we should be. We must be ourselves.

Quotes by Steve Jobs in Video

Quotes by Steve Jobs (1-10)

Stay hungry, stay foolish.

I want to put a ding in the universe.

We’re just enthusiastic about what we do.

Things don’t have to change the world to be important.

Innovation distinguishes between a leader and a follower.

I believe life is an intelligent thing; that things aren’t random.

We hire people who want to make the best things in the world.

Your time is limited, so don’t waste it living someone else’s life.

Sometimes life hits you in the head with a brick. Don’t lose faith.

Design is not just what it looks like and feels like. Design is how it works.

Quotes by Steve Jobs (11-20)

Older people sit down and ask, ‘What is it?’ but the boy asks, ‘What can I do with it?’

Great things in business are never done by one person. They’re done by a team of people.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

My favourite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.

Sometimes, when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don’t have a short-term payback.

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life.

Quotes by Steve Jobs (21-23)

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Quotes by Steve Jobs (24-27)

For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.

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Thank you.

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Filed Under: Quotes Tagged With: Achievement, Attitude, Business, Inspirational Quotes, Life, Meaning, Motivation, Motivational Quotes, Philosophy, quotes, Quotes by Steve Jobs, Sage Advice, self-actualisation, self-actualization, Steve Jobs, Success, Wisdom

33 life lessons learned that are best learned early

02/02/2025 by Roy Sutton

Life lessons learned for most of us are learned the hard way. Here are 33 of those lessons that are best learned as early as possible, ideally in your teens or early 20s.

Life lessons learned:

1. On experiencing life:

Wherever you are, be there. Be present and experience the moment. You’ll remember moments with friends and family all your life, whereas you’re unlikely to remember social media posts moments after you’ve read them. No experience beats having a good laugh with your friends and family.

2. On making choices:

As an adult, you’re free to make your own choices but you must accept any consequences that follow. A wise adult learns to make good choices because the choices you make will dictate the quality of the life you lead. Your choices matter. Make too many bad ones and your life experiences won’t be very good at all.

3. On the future (1):

Where you’re going is more important than where you’ve been. The past was a series of lessons to be learned. The future is where you’ll spend the rest of your life. You can’t change the past but your future has yet to be written, and you’ve got the pen.

4. On the future (2):

The future is an endless stream of opportunities that you can choose to seize, or not. However poor your past may have been, that doesn’t mean you can’t seize new opportunities and exploit them to your own advantage. You can, with determination and hard work. And, never let anyone discourage you from having a go. Better to try and fail than to spend your life wondering what might have been

5. On asking questions:

Intelligent people ask questions. So, never be afraid to ask questions when you don’t understand something, or when you need clarification. Better to appear a fool momentarily than remain a fool permanently.

6. On attitude:

The greatest disability in life is a bad attitude. If you’ve got one you’d better change it, if you want your life to improve. Attitude matters. An average person with a positive attitude makes a much better employee than a genius with a chip on his or her shoulder.

7. On fairness:

Life isn’t fair. It never has been and it never will be. We’re all dealt a set of cards in life, and all we can do is play that hand as best as we can. We could get angry about the unfairness of it all or we can just get on and make the best of what we have. The latter approach is much easier on our nerves, in my experience.

8. On bullying:

When you’re having fun at someone else’s expense, remember it may be fun to you, and you may not mean any harm, but for the other person the impact of such an experience can be humiliating, upsetting, and it can cause significant, lasting and often permanent psychological damage to that person. So remember, it isn’t fun at all if it isn’t fun for the other person. If it isn’t fun for them, it’s just bullying. And if you’re bullying, you’re not being cool, you’re being nasty.

9. On judging others (1):

You’re free to judge others if you’re sure that you’re perfect in every way. If you conclude that you’re not quite perfect then why would you expect others to be?

10. On judging others (2):

For everyone, life is a struggle. No one is without problems, despite any external signs to the contrary. We just have to keep going for it’s the only way. Life goes on and we must too. If you’ve not walked two miles in someone else’s shoes, you’re not in a position to judge them. So, don’t.

11. On authenticity:

Authenticity is simply being who you are and not trying to be who you think you should be or who you think you’re expected to be. People will respect you for being who you are. An original is always better than a fake.

12. On trust:

Trust takes years to build and seconds to break. And once broken the way you’re seen by others will never be quite the same again. Trust is a valuable commodity. Protect it.

13. On reputation:

Never underestimate the importance of your reputation. And if you wouldn’t be happy to read something about yourself on the front pages, don’t do it.

14. On communication:

If you want to tell anyone anything, speak softly and you’ll find that they’re much more likely to listen to you.

15. On success:

No one can ever be a failure but everyone can be a success. Failure is not a person it’s just an outcome you didn’t want. It’s also an opportunity to try again with greater knowledge and experience. Everyone can achieve some degree of success if they believe in themselves, they’re determined and they’re willing to work hard.

16. On priorities:

We all have the same amount of time. 168 hours a week. It’s how we choose to use it that dictates whether we achieve anything significant or not. Time is a resource, pure and simple. So, decide on your priorities and allocate your time accordingly. And just because someone wants a piece of your time, doesn’t mean you’re obliged to give it to them. If it’s not a priority, nor an obligation, just say NO.

17. On watching television:

Few people seem to recognise this but there’s a significant cost to watching television. Not the cost of purchasing the television set or any cable or satellite subscriptions you may have. The real cost is the opportunity cost of your time. That is the time you spend watching television. Time is money and you could be doing something more profitable with your time. Learning something new perhaps or running your own little income-generating side hustle.

18. On qualifications (1):

Most of the work done by most people in life doesn’t require a college degree at all. If you have one that’s great but stay humble. A motivated individual with common sense and decent reading, writing and arithmetic skills can succeed in life without one.

19. On qualifications (2):

You may need a college degree to work for an employer but you don’t need one to work for yourself. If it’s your business, you make the rules.

20. On qualifications (3):

Plenty of people graduating from Harvard will end up working for people who didn’t. So, stay humble. Studying at a top university is no guarantee for career success, nor does it guarantee wealth. A Harvard, Oxford, or Cambridge degree may look good on your CV but five years after graduation the only thing that will matter is what you’ve achieved in the workplace since.

21. On experience:

Doing is by far the best way to learn. The classroom is useful, of course, but nothing beats doing and learning from your mistakes. Making mistakes will teach you lessons that you’ll never forget. And learning from your mistakes will give you that valuable commodity known as experience. Knowing the theory is useful, whereas having experience is essential.

22. On employability:

You don’t sell who you are. You sell what you can do and the value you can add. Every job is about doing stuff for other people and delivering results. What is it you can do and what can you confidently deliver? Before you go for any job interview, make sure you have answers to these questions and make sure you can give examples of stuff you’ve delivered on previous occasions.

23. On work (1):

Employers can quickly replace you with someone just like you and you’ll be forgotten quickly. So be professional in carrying out your duties, of course, but not at the expense of your interests or those of your loved ones.

24. On work (2):

Make sure you take good care of yourself. Employers will take everything you give and a bit more besides but if you died tomorrow your job would be posted online before your obituary. You’ll be replaced within days and the memory of your presence won’t last long.

25. On making money:

To make money you have to be doing stuff for other people. To make a serious amount of money you have to be doing stuff for multiple people simultaneously, even when you’re asleep. Sounds impossible but it can be done. For instance, serving the many with your digital products, sold online, can lead to great wealth.

26. On sales:

Successful selling is not about tricking people into buying something they don’t need. The art of selling is in proactively finding customers who’ve got problems for which your products can provide the ideal solution. If you can offer solutions to problems, you’ll find customers in need of what you have to sell. Find the right customers and a good product will sell itself.

27. On change (1):

It’s easier to remain as you are than it is to change but unless you change your life will not improve. Embracing change is hard but it is well worth the effort.

28. On change (2):

For things to change, you have to change. For things to get better, you have to get better. You can become more than you are but it won’t happen by accident. It all starts with you saying, I can; I will; and I won’t stop until I get there. And you must make any changes necessary.

29. On finding a life partner:

You’ll find, as you go through life, that Mr or Miss Perfect doesn’t exist. If you’re looking for a life partner, find someone whose faults you can live with. Yes, you’ll need to enjoy each other’s company. And yes, you’ll need to have things in common. However, everyone you meet will have faults of their own, even if they’re not immediately apparent.

30. On children (1):

When you have young children they need your attention much more than your mobile phone does. Your children should be your priority, particularly in the early years. You’re their role model. Be a positive role model and give them all the attention they deserve. The years pass quickly and your children, good or bad, are your legacy to the world. Social media can wait. Anything less is simply a disservice to your child.

31. On children (2):

Children need continuity and they need boundaries. They need to be brought up with a set of values too. Fail to give them those things and you fail as a parent. Materialism is no substitute for the things that matter most.

32. On your social life:

You’ll never fit into every social group, nor should you try. Just focus on finding a group of people that are right for you. In other words, find your tribe. People that are welcoming to you, with interests like yours and personalities that appeal to you. It’s better to be in the company of people that appreciate your company, rather than trying to fit into groups that don’t want you there at all.

33. On experts:

There are plenty of people referred to as experts whose ideas and recommendations can prove to be stupid beyond belief. Listen to experts by all means but then use your own judgement. Don’t be fooled by people, just because they’ve got an impressive job title. If your instinct says they’re wrong, have the courage of your convictions and act accordingly. Just because an ‘expert’ said it, doesn’t mean you have to accept it.

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The secret to success:

The Power of Personal Responsibility

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Step out of your comfort zone

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Building the courage to step out of your comfort zone:

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Now let’s be fair:

What does it mean for you?

It’s your responsibility:

Getting the most from your work:

1. Take a pragmatic view:

2. Recognise the psychological contract:

3. Accept commercial reality:

4. Don’t expect loyalty to be reciprocated:

5. Look after your own interests:

6. Take every opportunity to gain experience:

7. Have realistic expectations:

8. Work to your own agenda:

9. Keep reading; keep learning:

Conclusion:

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Building a personal brand:

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Poem: The Guy in the Glass

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Tips for improving your personal happiness

1. Talk to yourself positively:

2. Value people:

3. Be grateful:

4. Avoid doom and gloom:

5. Manage your time wisely:

6. Find something to make you laugh:

7. Say how you feel:

8. Avoid negative emotions:

9. Have a sense of purpose:

10. Never stop learning:

11. The power of faith:

12. Minimise your exposure to pollution:

13. Take regular exercise:

Conclusion:

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Business tips for success:

The advantages of self-employment:

Top business tips for success today:

1. Control your costs:

2. Do your own market research:

3. Advertising costs money: is there a better way?

4. Don’t make yourself indispensable:

5. Charge sensible prices:

6. Make the best use of technology:

7. Set goals:

8. If you got a great idea, then do something with it:

Concluding Remarks:

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How to speak so people will listen:

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Quotes by Steve Jobs in Video

Quotes by Steve Jobs (1-10)

Quotes by Steve Jobs (11-20)

Quotes by Steve Jobs (21-23)

Quotes by Steve Jobs (24-27)

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Life lessons learned:

1. On experiencing life:

2. On making choices:

3. On the future (1):

4. On the future (2):

5. On asking questions: