How often do you hear people say they’d love to start a business and become entrepreneurs?
People will tell you they’d love to be a business success, making a difference in people’s lives with great products and services.
Then they’ll add the caveat that, unfortunately, the time’s not right for them now. They’ll have a go one day, but their circumstances won’t allow it now.
However, very few who say they’ll have a go will ever actually have a go. They don’t have the desire and they probably don’t understand the secret to being a successful entrepreneur anyway.
The only way to get rich:
The measure of success for an entrepreneur is the money they make.
Let’s face it, starting any business is all about making money for the owners. Otherwise, why would anyone bother?
Starting your own business can be a fantastic thing to do, and, for most people, it’s the only way you’ll ever have the chance to make some serious money.
Certainly, you’re unlikely to get seriously rich working for someone else.
However, to succeed in business, you must first get started.
The critical ingredient to success in business is getting off your butt and doing something about it.
And the best time to do it is now. Last year or the year before might have been better, but otherwise, now is always the best possible time. It’s simple, really.
The secret to making money:
Getting off your butt is one thing, but how do you make money as an entrepreneur? Well, dear reader, pull up a chair and listen carefully, for the secret is very simple.
The secret to making money as an entrepreneur is to solve problems for people. To make their lives easier in some way.
Solve problems; make money:
Every product you sell must solve a problem for the customer.
So if you can identify problems for which people need solutions and if you can offer those solutions, otherwise known as products, at value-for-money prices, then you can make money and you can be successful.
Remember this too; you don’t necessarily have to be the first with a solution either. If you can improve on an existing solution in some way then you can still make some serious money. If you can ‘build a better mousetrap‘ then people will buy it.
For instance, Steve Jobs and Apple were not the first to offer cellular mobile phone handsets, and neither were Samsung. Yet these two companies both dominate the market for smartphones right now.
Make a difference:
Has your appetite for business been whetted, dear reader?
Do you have any ideas you think might make a difference?
You do?
Then you have to be prepared to take action. Having ideas means nothing unless you take action.
Ideas are ten-a-penny. Plenty of people have good ideas that never see the light of day.
Occasionally, people will have good ideas but leave them all too long, and then someone else comes along with the same idea and makes serious money from it. That’s happened to me. I came up with a great idea for a t-shirt slogan. I failed to act, and someone else came along with the same idea, and it’s currently a best seller on Amazon. My loss; their gain.
Having ideas is easy. Implementation is the hard part, and there are too few people with the drive and determination to turn a good idea into a business opportunity and then make money from it.
So you must take action if you want to be a successful entrepreneur.
Not tomorrow; not next week; not next year; but right now.
Become a ‘doer’:
In my experience, true entrepreneurs are doers; they’re not dreamers.
So go on, get started right now.
Solve people’s problems, and you’ll be on the road to riches. It can be done and people do. And so can you! Go for it.
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