The idea of self-promotion is something with which many readers might feel slightly uncomfortable.
Perhaps it leaves you feeling a slight sense of unease, dear reader: the idea of blowing your own trumpet and making sure that others know all about what you have to offer?
By self-promotion, I am referring to personal visibility, particularly in the office or workplace.
Self-promotion:
Visibility matters:
Does personal visibility really matter that much, you may ask?
Well, that depends on how you think about it, really.
If you’re happy to plod along and accept whatever life decides you should have, then it probably doesn’t matter much at all.
However, if success is your aim or if you want to enjoy more of what life can offer, then personal visibility is essential.
Think about it. If I don’t know you exist, how can you be a solution to my problem?
How can I possibly know what you have to offer unless I have some visibility of you in action?
And then, if you hide your light under a bushel, how can you build a reputation?
Let’s face it, if I don’t know you exist, then to me you don’t exist at all.
Essential ingredient for success:
If success is your aim, then you have to be seen by people who matter, and you must make an impression on them too. That’s important, like it or not.
People need a reason to remember you. So make sure you give them a reason to remember you.
Ideally, you want them to like and respect you. Even if people love to hate you, that’s better than them being totally indifferent to you.
At least you’ll be known. You have to be visible. As the saying goes, ability without visibility is a liability. It is from your standpoint, anyway.
The product YOU:
The product that is You will only sell if people are aware it exists.
Self-promotion and personal public relations initiatives play a crucial role in building your reputation and creating demand for what you have to offer.
Humility is all very well, but diffidence is at best unwise.
You’ll never get anywhere unless you have visibility with the people that matter.
Think about the most successful people: people such as Barack Obama, Nelson Mandela, Donald Trump, Richard Branson, Elvis Presley, and John Lennon. Sadly, some are no longer with us. Nevertheless, these examples are still valid.
They all made an impression on you.
You may not like them, but you cannot ignore them. They all have or had that special quality known as presence. You couldn’t fail to notice them. They all have or had self-belief, too.
So make sure you get yourself noticed. Stand out in the crowd and give people a reason to remember you.
And remember this old Arab proverb:
Be contrary, be known.
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