What makes a great idea?


What makes a great idea? How is it that one idea can be successful and another idea less so? Why has the iPhone been so successful and yet the Blackberry has all but disappeared? How do you know when one of your ideas might just make big a difference?

The key ingredient for a great idea is timing. Ideas are a dime a dozen. The trick is to know when one of your inspired thoughts is right for its time and therefore how hard to push it.

If you’re too far ahead of other peoples’ thinking, that inspired thought you believed was great will only be ignored because it won’t resonate with people. If you’re too far behind, then it will be ignored because they’ve seen it all before. If you can hit that sweet spot between the two extremes then you can generate value from your idea because it will capture the imagination of the people who are ready for it.

An idea whose time has come is a truly great idea. Though coming up with one is not so easy, of course. It’s because great ideas are so rare that they can become so valuable. And that value is why it’s worthwhile to seek great ideas constantly.

Should you decide the world is not quite ready for your inspired thinking then don’t worry. Not ready now doesn’t mean the world will never be ready. Therefore keep a journal and make a note of all those flashes of inspiration. You never know when the time is right.

Your journals could be a source of pure gold in the future so make sure you buy quality notebooks that you can add to your personal library as you fill them with your thoughts and inspiration. My personal preference is for the RHINO A4 160 Ruled NoteBook which can be purchased from a great selection of notebooks that Amazon has in stock. Now you might think that it’s a bit expensive but buying cheap notebooks is a false economy. In keeping journals you’re creating value. And value starts with a quality notebook which you can BUY HERE.

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© Roy J Sutton and Mann Island Media Limited 2017. All Rights Reserved.


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