Visibility: Does it matter?


Fotolia_44479260_XS_3Does visibility really matter?

Well that depends on how you think about it. If you’re happy to plod along and just accept whatever life decides you should have then it probably doesn’t matter much at all. However if success is your aim or if you want to enjoy more of what life can offer then visibility is essential.

How can you be a solution to my problem if I don’t know you exist? How can I possibly know what you have to offer unless I have some visibility of you in action? How can you establish a reputation if you hide your light under a bushel? If I don’t know you exist, you don’t exist.

If you really want to succeed in life then you have to be seen and you must make an impression on people. That’s important, like it or not. People need a reason to remember you.

Ideally you want them to like and respect you. Even if people just love to hate you then that is better than them being totally indifferent to you. At least you will be known. You have to be visible. As the saying goes, ability without visibility is a liability.

The product ‘You’ will only sell if people are aware that it exists. So self-promotion and personal public relations initiatives play an important role in building your reputation and creating demand for what you have to offer. Humility is all very well but diffidence is at best unwise. You will never get anywhere unless you have visibility with people that matter.

Think about the most successful people; people such as Barack Obama, Nelson Mandela, Donald Trump, Richard Branson, Elvis Presley and John Lennon. Sadly the latter two are no longer with us. Nevertheless the examples are valid. They all make or made an impression on you. You may not like them but you cannot or could not ignore them. They all have or had that special quality known as presence.

So make sure you get yourself noticed. Stand out in the crowd and give people a reason to remember you.

And remember this old Arab proverb; Be memorable, Be known.

Recommended Reading

If you’re wise you will take the subject of personal PR very seriously. And if you do you might just be looking for a book on the subject. Well one I can recommend is:-

PERSONAL PR: Public Relations and Marketing Tips That Work to Your Advantage by author Bruce H. Joffe

This book has lots of simple suggestions and anecdotes which offer a guide as to how-to-do-it, as well as tactics and strategies you can use to succeed in your business and professional life

If you’d just like to check it out or if you’re keen to buy it then CLICK HERE

© Roy Sutton and Mann Island Media Limited 2017. All Rights Reserved.


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