The secret to being a successful entrepreneur


How often do you hear people say that they’d love to be an entrepreneur? They’ll tell you that they’d love to be a success in business, making a difference to peoples’ lives with great products and services. Then they’ll add the caveat that unfortunately the time’s not right for them at this moment. One day they’ll have a go but their circumstances won’t allow it at present. However very few of those who say they’ll have a go, will ever actually have a go. They don’t really have the desire and they don’t understand the secret to being a successful entrepreneur.

Starting your own business can be a fantastic thing to do and, for most people, it is the only way you’ll ever have the chance to make some serious money. Certainly you’re unlikely to get rich working for someone else.

However to succeed in business you have to get started. The critical ingredient to success in business is you getting off your butt and actually doing something about it. And the best time to do it is always now. It’s simple really.

And the secret to being a successful entrepreneur is to solve problems for people. Every product you sell must solve a problem for the customer. If you can identify problems for which people need a solution and if you can offer those solutions, otherwise known as products, at value for money prices then you can be a success.

Remember this too; you don’t necessarily have to be the first with a solution. If you can improve on an existing solution in some way then you can still make some serious money. For instance, Steve Jobs and Apple were not the first to offer cellular mobile phone handsets, and nor were Samsung. Yet these two companies currently dominate the market for such handsets.

Has your appetite for business been whetted? Do you have any ideas you think might make a difference? You do? Then you have to be prepared to take action. Having ideas means nothing unless you decide to take action.

Plenty of people have ideas which never see the light of day. Occasionally they’ll have ideas but just leave it all too long and then someone else comes along with the same idea and beats them to the draw.

Having ideas is easy. Implementation is the tough bit and there are too few people with the drive and determination to turn a good idea into a business opportunity and then make money from it. So you must take action.

Not tomorrow; not next week; not next year; but right now. True entrepreneurs are doers, they’re not dreamers. So go on, get started right now. Solve peoples’ problems and you’ll be on your way down the road to riches. Good luck.

So dear reader, was this article helpful? If so, please share it with your friends on social media. When you share, everyone wins.

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© Roy J Sutton and Mann Island Media Limited 2018. All Rights Reserved.

15 Quotes by Mark Twain

Samuel Langhorne Clemens is remembered by us all as Mark Twain, his pen name. He was one of the greatest American writer’s as well as being a humourist, entrepreneur, publisher and lecturer. In short he was a major talent and much of what he had to say is worthy of our attention. So here are 15 quotes by Mark Twain to emphasise my point.

  1. If you tell the truth, you don’t have to remember anything. ~Mark Twain
  2. Go to Heaven for the climate, Hell for the company. ~Mark Twain
  3. Age is an issue of mind over matter. If you don’t mind, it doesn’t matter. ~Mark Twain
  4. The only way to keep your health is to eat what you don’t want, drink what you don’t like, and do what you’d rather not. ~Mark Twain
  5. A person who won’t read has no advantage over one who can’t read. ~Mark Twain
  6. The secret of getting ahead is getting started. ~Mark Twain
  7. Kindness is the language which the deaf can hear and the blind can see. ~Mark Twain
  8. Thousands of geniuses live and die undiscovered – either by themselves or by others. ~Mark Twain
  9. Facts are stubborn, but statistics are more pliable. ~Mark Twain
  10. Patriotism is supporting your country all the time, and your government when it deserves it. ~Mark Twain
  11. Whenever you find yourself on the side of the majority, it is time to pause and reflect. ~Mark Twain
  12. The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time. ~Mark Twain
  13. Wrinkles should merely indicate where smiles have been. ~Mark Twain
  14. The human race has one really effective weapon, and that is laughter. ~Mark Twain
  15. I never let schooling interfere with my education. ~Mark Twain

Did you find these quotes by Mark Twain interesting? You did? Then please share them with your friends on social media. When you share, everyone wins.

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© Roy J Sutton and Mann Island Media Limited 2018. All Rights Reserved.

Rules for Business Success Simply Explained

Anyone can start their own business. You don’t need any special qualifications. You just need the desire and determination to succeed and a little appreciation of the basic rules for business success.

There are many attractions of running your own business too. When you make a profit it’s all yours. You will be building your own dream rather than helping someone else build their dream. And you will be calling the shots, rather than having to work with someone for whom you have little or no respect.

Now running your own business is not easy of course. However it’s the best chance you’re ever going to have to make some serious money. Look at any self-made millionaire and in all probably they’ve made their money by starting their own company. The chances of you getting rich as a salaried employee are slim to non-existent, unless you work on Wall Street perhaps.

Let me be honest here. There’s no easy formula for success in business; there’s no magic bullet. Business involves some risk and it also involves a lot hard work. You have to be prepared to work hard that’s for sure. Anyone suggesting there are easy ways to make money in business is either dishonest or deluded.

Nevertheless plenty of people do succeed in business, so why not you? If they can succeed then you can too with a little self-belief, surely? Believe you can and you will.

However there are some basic rules you should bear in mind. Here are 12 rules for business success that you must always bear in mind:-

  1. Always have target customers and their problems in mind
  2. Solve a problem for your customer
  3. Create a product around the solution to that problem
  4. You don’t have to be first, just build a ‘better mousetrap’
  5. Remember: Your customer is your boss
  6. Until money is coming in, spend as little as possible
  7. Money in must exceed money out to make a profit
  8. Success depends on making a profit consistently
  9. Your profit margin should be worth the risks you’re taking
  10. Use the skills and resources you’ve got
  11. Be flexible and adapt when necessary
  12. Go for activities where you can add the highest value

With self-belief and determination you can be as successful in business as anyone else. Don’t let negative talk by others put you off. Just go for it, if you think you have what it takes.

Even if you’re not quite sure whether you’ve got what it takes, it’s better to have a go and fail than to spend your life wondering what might have been. Life is too short to look back with regrets.

Business success can be achieved; people do and you can too.

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Brian Tracy: Habits of Success

If you want to be successful, then you must develop good habits. However what habits should they be? Fear not, in this video, Brian Tracy presents some interesting ideas on the habits of success.

Brian Tracy is always excellent and always full of wise words and good advice. This video is well worth your time. Let Brian tell you more about habits which he believes are consistent with achieving success.

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© Roy J Sutton and Mann Island Media Limited 2017. All Rights Reserved.

The Power of Belief

Here is an interesting talk from Eduardo Briceno given at TEDxManhattanBeach. In it he discusses mind-set, success and the power of belief.

If success is your aim or if you’re keen to encourage someone else to be successful then this video is worth watching.

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© Roy J Sutton and Mann Island Media Limited 2017. All Rights Reserved.

7 tips for becoming your best self

Successful people are generally regarded as being the best at whatever they do. However to be the best at what you do you must start with becoming the best person you can be. That is you must be your best self. You must find the hero that lies within you.

There is infinite capacity within you to excel but to realise at least some of it you must work at becoming the exceptional person you really can be. The obvious question is, where do you start?

In this article there are 7 tips to help you become your best self:-

  1. Know your purpose:

If you’re going to be the best person you can be then you cannot just drift through life hoping that it will all just fall into place. It won’t. Nothing happens by accident.

You cannot drift through life with little direction or purpose. Drifting may seem attractive to some but it’s not the way to discover contentment, health and wealth? It never has been and it never will be.

You must determine your life’s purpose or mission. Have a sense of purpose and you will have your own compass that will guide you to your truth north all the time.

  1. Know your values:

What really matters to you? Having a set of values is important. Having a moral code is important too. Civilization is underpinned by values and a moral code. Values are the benchmark against which we measure ourselves and any successes we may achieve.

For instance, achieving success by cheating will not make us feel good about ourselves because we’ll know we loaded the dice and we didn’t play fair. We were dishonest and we’ll know we were dishonest. It can only feel like a real achievement if it was won by a fair fight. A bit of gamesmanship is one thing but cheating is quite another.

So what is it you value most? Make a list of your top three values. Then check your goals against those values. Are your goals congruent with your values? They need to be.

If a goal doesn’t align with any of your top three values then you must get rid of it. Anything you achieve that is inconsistent with your values will not make you feel good about yourself.

You can only recognize you as your best self when you consider yourself against the values that matter most to you.

  1. Know your needs:

Having needs is part of the human condition. Abraham Maslow put it best when he described a hierarchy of needs. Physiological needs, the need for safety and security, the need for love and belonging, the need for self-esteem, and the need for self-actualization.

We all need these things to varying degrees. We all need certainty. However certainty can be boring, so we also need uncertainty or change to spice things up a little. However uncertainty can make us feel insecure which is why we can feel uncomfortable with change.

You will have your own specific needs and it’s important to identify them. If you are to live authentically then the life you live should be consistent with your needs. You can only be you. Anything else would be a fake.

Perhaps attention and recognition are your greatest needs? Perhaps what truly matters most to you is family and friends? Perhaps you have a need to become a mum or a dad? Perhaps you have a burning need to play a musical instrument or to write? Whatever your needs if they remain unmet it will stop you living authentically.

So list your top five needs and make sure any goals you have are consistent with meeting them. Know your needs and make sure you work towards meeting them before it is too late.

  1. Know your passions:

It is often said that the three things we need in life are a passion, a purpose and a pastime.

Passion is important. If you have a passion for what you do, you’ll do it well. If it really matters to you of course you’ll do it well. And if you do it well people will notice. And when people start to notice then demand for your services will increase. And once demand for your services increases then your value will increase. So it’s a virtuous circle.

Knowing what you truly like and enjoy doing is part of really knowing who you are as a person. Knowing your passions allows you to express yourself and to make your own unique contribution to life.

And by express yourself you pay tribute to all those people who inspired you to become the very person you really could be. To become your best self.

  1. Live from the inside out

Your body is the temple in which you will live your entire life.

If that temple is in bad shape then that’s hardly a basis for you becoming your best self, is it? So be in tune with your body and take care of it. Eat sensibly and exercise regularly. Put your physical and mental well-being at the heart of everything you do.

Appreciate the world around you. Stop to smell the roses occasionally. Allow yourself to be in spiritual contact with nature and the world around you.

When you feel stressed and pressured, take the time to breathe deeply. This will help you relax and quiet your distracted mind.

Above all, listen to what your heart is saying. Follow your heart but take your brains with you, of course.

  1. Know your strengths and work to them

Everyone has their own strengths. Natural talent and things we’re very good at.

You’re no different. So what are your strengths? At what do you excel in comparison to other people? Knowing your strengths and working to them is essential if you are to be your best self.

So what positive traits do you possess? What would other people say are your strengths? For what do other people regard you as the ‘go to’ person?

Your authentic self will be expressed best by working to your strengths. If you’re good at what you do then you’ll do it well. And doing it well will increase your self-confidence.

And confidence is an essential ingredient to you being your best self.

  1. Serve others:

Human beings are social animals and we live naturally in groups and society. Being part of society means making a contribution to it. We must all make a contribution particularly if we are striving to be our best self. Living authentic lives means we must develop an interconnected sense of being.

If you’re true to who you are, living your life’s purpose and giving your talents to the world around you then you are providing a service to others. To contribute to society you must serve others in some way. And giving your best is the service you share with others. That is your spirit; your very essence. That is your raison d’etre.

Service to others provides its own rewards. Sharing your gifts with the world can be pleasing indeed. Knowing your contribution was one only you can make can be truly satisfying.

Know you’ve made a real difference and you will have achieved your best self.

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© Roy J Sutton and Mann Island Media Limited 2017. All Rights Reserved.

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