5 Fundamental Rules of Business

Business cloudAsk any successful entrepreneur for their top five fundamental rules of business and I am sure you will get a different list each time. I was asked this question recently, so here is the response I gave my inquisitor at the time:-

1. If you don’t look after the customer, someone else will.

2. Nothing is gained by winning an argument but losing a customer.

3. Always deliver what you promise. If in doubt, under-promise and over-deliver.

4. Always treat customers as you would like to be treated.

5. Your brand is important. It is your reputation as much as anything else. And the reputation of the whole company is in the hands of each individual. You must ensure they know this, constantly.

If I were to give one piece of advice you should take away from this post it would be; the customer should be at the centre of everything you do. Always, always, always think customer!

© RJ Sutton and Mann Island Media Limited 2014. All Rights Reserved.

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